Jerusalem, Israel and New York, (WiredPRNews.com — Press Release) — NY – American social media marketing leader Direct Message Lab and Israeli consulting and technology development leader Sysnet Group Software have partnered to bring the DML REACH Social Media Management platform to the Israeli market. Sysnet will market the DML REACH social media management tools—a brand management platform used by companies on the Fortune500 list—and will provide full customer support to its platform users in Israel.
DML REACH is an interactive, fully hosted system empowering the management of marketing campaigns and uploading of content across all social media simultaneously, including social networks such as Facebook and Twitter, mobile applications, widgets, desktop applications, and video sharing sites. Content upload and campaign management is done on a single fully hosted platform for the purpose of easy, immediate deployment of content to all media channel driving unmatched campaign effectiveness. “Matching your social media calendar to your overall marketing calendar and maintaining consistency across all of your communication channels is key to making an effective marketing campaign”, says Direct Message Lab CEO Steven Plous. “REACH enables unparalleled ability to increase a brand’s reach and control costs.”
The REACH platform enables the capture of user profiles, real-time monitoring of campaign interactions, and personalized customization and delivery of campaign content by user preferences, profile information, actions and personal interests. For example, users visiting a channel of a travel/tourism provider could determine they want to receive updates on all sales and deals to a specific destination—and even determine what channel they want to receive said updates: mobile, social network, desktop reminders, and more. Actions taken by the user enable the brand to optimize the content per individual driving greater revenue. Furthermore, DML REACH is able to identify, in real time, the most relevant and highly trafficked hotspots for your brand in the online social sphere.
“It is currently impossible to effectively manage a campaign in social media due to the vast amount of channels and diversity of social media,” says Liora Levi, Marketing Director at Sysnet Software. “DML’s REACH platform is a tool that allows companies to maximize the presence and value of their brand in the constantly changing world of social media”. According to her, the possibilities of real time monitoring of user preferences offered by the REACH platform deepens and upgrades the relationship between user and brand.
About Sysnet Software: Sysnet Group Software is an IT group that specializes in providing advanced and widespread solutions to organizations in the field of computerization consulting, software development, IT and information system integration. The group employs about 600 employees in projects in Israel and around the world, and is owned by the Israeli Concern Amanet Systems and Management. Among Sysnet Group’s customers one can find hundreds of the leading companies and organizations in the Israeli Economy, including the banking, insurance, defense, telecom, health, government and private sectors.
About Direct Message Lab: DML provides companies with a single point of control to manage their social presence and marketing across all communication channels. DML builds and customizes the apps and social pages for your brand or integrates with your existing channels. No technical resources from your team are required. Social media is a complex and constantly changing. DML’s REACH platform enables marketers to engage in the conversation and drive the efficiencies necessary to achieve a measureable ROI. Direct Message Lab serves over 40 Fortune 500 and top Internet Retailers.