The sandwich franchise sees major success in the recession with an idea that may have never come to light.
Milford, Connecticut (WiredPRNews.com) – Subway’s $5 footlong has brought the sandwich chain considerable success during a recession that has forced many once lucrative businesses to close their doors. As reported by BusinessWeek, the fast-food restaurant may have never introduced the hit idea nationwide had it not been for a Miami franchisee seeking to boost his revenue.
Stuart Frankel, who began offering the $5 deal on weekends to customers in his sandwich shops five years ago, is quoted in the report as stating of coming up with the offer that led to an estimated $3.8 billion in sales for Subway nationwide, “I like round numbers.”
Jeffrey T. Davis, president of restaurant consultancy Sandelman & Associates is further quoted as stating of the success of the franchise, “There are only a few times when a chain has been able to scramble up the whole industry, and this is one of them…It’s huge.”
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