It does not matter what size of business you own, the website elements that works vary from business to business. Keep in mind, this does not mean that the aim of web business owner is different. In fact, among the reasons for their failure, the one most important reason can be the website design.
Like in all other types of works, there are some norms to follow when sitting down to design a website. There are some do’s and don’ts attached with website design, so careful analysis prior to designing a website is important.
Points that must not be overlooked are:
a) The text should written in a readable form and colors. When having difficulty in reading and understanding the text, visitors prefer to move on to other sites.
b) Write the purpose of the website in plain English for the website visitor’s understanding of your business. Adding complicated text that is difficult to comprehend annoys the website visitor and chases him away.
c) Guide the website visitor across different pages and lead him through the website helping him / her to find what they are looking for.
d) Talk to them through your website content. Make the site interactive for them. Ask questions and let them answer them through forms.
e) Images matters as they create a connection with the website visitor. Make sure you use original, sharp images to capture the website visitor’s attention.
With the above basic elements of the website design, it will be possible for you to have a website created where website visitors prefer to navigate easily and do business with you and your company.