Wal-Mart has reportedly bought online movie company Vudu.
New York (WiredPRNews.com) – Wal-Mart has reportedly purchased an online video company. As reported by AFP, the retail giant’s purchase of Vudu, an online movie provider, is expected to close in the coming weeks, and make Wal-Mart more competitive with companies such as Netflix.
Wal-Mart vice chairman Eduardo Castro-Wright is quoted by AFP as releasing the statement regarding the purchase, “Combining Vudu’s unique digital technology and service with Walmart’s retail expertise and scale will provide customers with unprecedented access to home entertainment options as they migrate to a digital environment.”
Vudu executive vice president Edward Lichty is further quoted in the report as stating Vudu “will give Wal-Mart a powerful new vehicle to offer customers the content they want in a way that expands the frontier of quality, value and convenience.”
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