Program Enables New Jersey Students to Engage in Hands-On Arts Education Activities
Englewood, NJ – April 12, 2010 — Arts Horizons, one of the largest arts-in-education organizations in New Jersey and the tri-state region, has been selected by KRIS Wines to be the New Jersey recipient of its national “Art of Education” program designed to contribute funding to hands-on school art programs.
From March through June, KRIS is donating 25 cents of each bottle of its popular Pino Grigio for a total of $25,000 to national and local organizations to implement programs that engage students K-12 in hands-on arts education activities. These activities include workshops with teaching artists, educational trips to local art institutions, and integrated arts curricula.
“Providing an arts education to our school children is an important and integral part of a quality education,” said Elizabeth Halverstam, Acting Executive Director of Arts Horizons. “We are appreciative to KRIS Wines for its generosity, and delighted to be a part of a program that encourages, supports and celebrates
arts initiatives in our schools.”
New Jersey wine merchants participating in the “Art of Education” program will display KRIS Wines with specially-designed bottle neck tags, free on-bottle artist-designed magnets, shelf talkers and header cards. Arts Horizons will use the KRIS Wine contribution towards funding of additional quality programs in the arts for more New Jersey students.
“We are very excited to support the advancement of arts education programs for young people,” said KRIS winemaker Franz Haas, who considers winemaking an art in itself, and adorns the exterior of his KRIS wines with fanciful labels designed by the late Italian artist Riccardo Schweizer, a student of Pablo Picasso and Joan Miro. “As our family has created hand-crafted wines for seven generations, we understand and appreciate the importance of artistic production in determining the ultimate character of our wines.”
Additional partners in the KRIS Wines “Art of Education” program include national partner Americans for the Arts, as well as Arts Learning of Massachusetts, Chicago Arts Partnerships in Education, and The Center for Arts Education in New York City.
About Kris Wine
Handcrafted in Alto Adige using grapes sourced from Italy’s most exciting growing regions, KRIS is a product of seventh generation winemaker Franz Haas and his wife, Maria Luisa Manna Haas. In KRIS, Franz and Maria have combined their expertise and passions to develop a series of contemporary expressions of classic varietal wines reflective of the unique personality of Northeast Italy. For more information on the company and the “Art of Education” program, please visit www.kriswine.com .
About Arts Horizons
Arts Horizons, located in Englewood, NJ, is a premier arts-in-education, non-profit organization that reaches more than 250,000 children, teachers and parents a year throughout New Jersey and the tri-state region, with vibrant school and community-based programs where children gain appreciation for the arts. Founded in 1978, Arts Horizons is funded in part by the National Endowment for the Arts, the New York and New Jersey State Councils on the Arts as well as numerous foundations, corporations and generous individuals. To learn more about Arts Horizons, or to schedule a program, please visit: www.artshorizons.org or call (201) 567-1766 Ext. 106.
Contact: Karen Sperling
Sperlingreene PR and Marketing
O. (917) 254-4898/ C. (201) 543-7421