The social networking site finally integrates advertising into its site.
San Francisco (WiredPRNews.com) – Popular social networking site Twitter has finally integrated advertising into its site, but in limited form. As reported by the Associated Press (AP), the site is introducing “promoted tweets,” which will be displayed only on searches on the site, and only a limited number of test marketers will be included.
As noted in the report, the messages will be a means for the site to generate revenue while continuing to provide users with the benefit of not having to deal with commercial interruptions.
An example of one promoted tweet by Starbucks that has already garnered attention is quoted by the AP as stating, “On 4/15 bring in a reusable tumbler and we’ll fill it with brewed coffee for free. Let’s all switch from paper cups.”
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