“Shrek Forever After” tops box office opening weekend.
Los Angeles (WiredPRNews.com) – The fourth installment of Shrek was a box office hit during its opening weekend. As reported by the Associated Press (AP), “Shrek Forever After” was number one at the box office, making $71.3 million, during its weekend debut.
Anne Globe, head of worldwide marketing for DreamWorks Animation, is quoted by the AP as stating of the film’s success, “We’re obviously happy to be the No. 1 movie, which we anticipated… It’s a little lower than we anticipated but it’s still No. 4 among all animated openings of all time, behind the first two `Shrek’ sequels and `The Simpsons (Movie).”
Globe is further quoted as stating of its smaller debut in comparison with other Shrek films, “Part of it is the high bar the `Shrek’ franchise has set for itself. With the fourth film, we’re kind of in uncharted territory — there’s never been a fourth in (an animated) series — and it’s not where you start, it’s where you finish.”
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