June 14, 2010 – Recent changes to Google’s search engine ranking patterns put many in a state of confusion due to a sudden drop in their rankings for long-tail keywords. Matt Cutts of Google recently remarked that the updates last month, which many have referred to as “Mayday,” are a reflection of the quality ranking measures Google is implementing for user searches of relevant sites. Cutts stated at this year’s Google I/O web developer conference, “this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” Dallas website design and development firm One SEO Company offers advice for helping those who may be seeing less traffic following the changes, on how to possibly make themselves less susceptible to the unanticipated effects of these types of tweaks.
The distress of sudden changes in search engine ranking measures may be avoided by using professional platforms like those provided by One SEO Company, which are designed to incorporate what search ranking protocols require. The following are three effective means of helping to ensure that one’s site development is not a set up for traffic loss.
• See the Opportunity in Change – Because of the heavy emphasis many place on a limited number of ranking factors alone in getting the attention of search engines, sudden changes may prove to be a wake up call for seeking out other opportunities to help get one’s site the recognition it deserves.
• Ensure that Content is of Sound Quality – Quality content is vital to helping website pages garner the best ranking positions possible because search engines now consider a number of factors aside from just keyword usage. Users are also more likely to find a website useful if they can relate to what is on the page they view.
• Ensure that Content is Relevant – Content must be relevant not only to users, but search engines as well. Techniques used for ranking are highly sophisticated today, and content that has no relevance to what users are seeking is much more distinguishable.
About One SEO Company
One SEO Company is a premier Dallas resource for lawyer marketing online, and website development and design. The company offers turnkey solutions for attorneys, law firms, corporations, and others in need of effective online marketing solutions. One SEO Company welcomes professionals to contact the firm today by visiting http://www.oneseocompany.com, or calling 1-888- 623-6996 for a free consultation about their web marketing services, and remember to ask about their exclusive Vision Smart Newsroom technology.
For more information about Dallas website design One SEO Company, or website design and development in Dallas, please visit http://www.oneseocompany.com.
Address: 5050 Quorum Drive, Suite 700