06/14/2010 // Dallas, Texas, US // TiffNews10 // Small Law Firm Marketing
June 13, 2010 – A significant portion of legal marketing services available for attorneys and law firms today are geared towards medium to large sized firms that typically have substantial marketing budgets. However, there are a number of small firms and solo attorneys who may be just starting out, and unable to afford certain marketing services designed to help jump-start their practice. Attorney marketing firm CEPAC offers advice to legal professionals seeking to take their marketing initiatives to new heights on a limited budget.
Brand Building on a Budget
Legal professionals with a limited marketing budget commonly fall into the trap of believing that a lack of funding is what hinders how far their promotional efforts will go. However, one is only limited by this way of thinking. The following are three key considerations for solo attorneys and small law firms for growing their practice using cost-effective marketing.
• Remember who you know – Assessing the referral or client potential within one’s everyday network of people they trust, including friends and family, can help give one’s practice a significant boost. Although thinking outside of the box is great for expanding creative efforts, looking first into one’s circle of associates, family, and friends can be beneficial for one’s career.
• Embrace free press – There are numerous free resources available for attorneys and firms that enable them to showcase their availability and expertise, including local newspapers looking for newsworthy legal items. Contacting them to offer commentary or useful news is an excellent means for free self-promotion.
• Read, write, speak – There are several publications that focus primarily on law, that may be willing to include one’s articles or commentary in their releases. There are also a number of conferences held annually for associations, and networking events, which legal professionals are often welcomed to sponsor or speak at.
These steps can assist small law firms and solo attorneys with effectively promoting their services, and attracting new clients on a restricted budget.
CEPAC is a legal advertising agency that helps attorneys and firms take their marketing efforts to new heights. The firm welcomes those in need of attorney web marketing services to visit http://www.cepac.com for more information about the company, and to obtain a free consultation with their professional team.
For more information about CEPAC, or the services provided by the firm, please visit http://www.cepac.com.