06/20/2010 // US // TiffNews10 // PrintPelican
June 20, 2010 – Despite the popularity in the use of online advertising, promotional branding via printing still remains a strong utility for building a company or corporate brand. National leader in online printing, Print Pelican, discusses key aspects of promotional printing that ensure that items given away to promote a product, service, or idea, give back in return.
Making Printing Count
Promotional items are typically given away by corporations, small businesses, non-profit organizations, and other entities with a message to convey about their brand. These items aid in making presentations about one’s brand and serve as a point of contact for consumers seeking more information about a company, product, service, or idea. The following are three key things for companies and professionals to consider for developing printed promotional items that can significantly impact success.
• Differentiate Through Quality – In today’s market where there are so many ways of doing the same thing, companies often get anxious about how they can find ways to make their brand get noticed through promotional items. Sometimes focus on innovation has to come from the quality of the product, as opposed to the promotional product itself. Printed labels for example that help keep consumers organized may be deemed more useful to consumers that those with only a company logo on them, and help them better retain a brand’s image in their minds.
• Be Consistent – Consistency is important for improving brand recognition. Customized promotional printing services for a variety of products can significantly help improve recognition.
• Be Professional – The use of professional services for printing one’s promotional products is essential for demonstrating professionalism to customers or clients. It isn’t feasible to let a mechanic perform heart surgery just because both may work with their hands. So why put trust in do-it-yourself promotional printing when there are professionals with solid expertise in effective quality printing available?
About Print Pelican
Print Pelican is a one stop printing resource that specializes in top quality online printing at budget friendly rates. The company’s list of services includes brochure printing, rack card printing, business card printing, magazine printing, label printing, and more. The company welcomes those in need of affordable quality printing services for their promotional campaigns to contact Print Pelican by visiting http://www.printpelican.com, or call 1-800-474-0461 to speak with someone about getting started on an important printing project today.
For more information about Print Pelican or the services the company provides, please visit http://www.printpelican.com, or call 1-800-474-0461 to speak directly with a printing expert.