URBAN ALTERNATIVE STAR “LEEIA” TO RELEASE DEBUT ALBUM,
“UPS & DOWNS” ON JULY 26TH, 2010
ALBUM RELEASE PARTY TO BE HELD AT CRASH MANSION (NYC),
HOSTED BY AMANDA DIVA
(June 28, 2010 –New York, NY) New York-based urban alternative artist Leeia is set to release her debut album, “Ups & Downs”, on July 26th, 2010. A rhythmic fusion of pop, R&B, and reggae, Leeia’s music brings a whole new sound to the world’s capital; while her live show provides an energetic funk that will soon light up arenas worldwide.
Born and raised in the Big Apple, Leeia’s first big break came when she won two contests (“Reggae’s Rising Star” and “Talent Jam”, respectively) on New York’s 93.5. “The reggae community is more supportive in New York than a lot of other genres, and they showed a lot of love,” she recalls. A few radio spins further added to Leeia’s movement, and before long, she was performing alongside such seminal artists as Beenie Man, Sean Paul, and reggae legend Freddie McGregor.
Ups & Downs is a culmination of a lifelong flirtation with music, and the title reflects all of the obstacles and blessings involved in the making of the album. Originally completed in January, a computer crash forced Leeia to re-record her entire album. Undeterred, she completed the process with an open heart and mind – so when an unforeseen mis-cue over a track with a major reggae artist didn’t go according to plan, the album didn’t suffer.
Says Leeia of the album’s concept: “Since I have so many genres, I created a storyline to keep it all together. This is a great stepping-stone – I’m at a point now, where I get it. This is how life is supposed to go, and it’s reflected in the storyline.”
In accordance with promotion of the album, Leeia will bring her jam-packed live show for an intimate showcase held on July 26th, 2010 at New York City’s famed Crash Mansion. Hosted by jovial personality Amanda Diva (VH1, Nickelodeon’s My Brother & Me, Def Poetry Jam, SIRIUS Satellite Radio), the album release party will feature a dynamic performance by Leeia, who says of the show: “I’ve got a 2-piece acoustic, a 3-piece, and a 4-piece; I’m a fan of live instrumentation. I’m going to give you a live, energetic performance. And my dancers will make you sweat!”
The hometown show marks the first in a mini-tour dedicated to promoting Ups & Downs. Leeia’s packed summer/fall includes shows in Boston, Las Vegas, and Antigua (at the inaugural Ocean Breeze Music Festival).
Having already made a brief cameo Jay-Z video (“I Know”), VH1 (“The Salt n Pepa Show”), and an upcoming film (“Beware the Gonzo”, with the title track of her album), Leeia’s frenetic pace is a sight to behold. Rarely do you have such a versatile artist, mash up so many different genres, while also maintaining an air of individuality. In an ode to entertainers past, Leeia is dancehall, pop, and R&B – in one.
For more information on Leeia, please visit www.myspace.com/leeiamusic
For more information on the album release party, please contact:
(347) 400 6317