09/13/2010 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras
Instant gratification has become a way of life. Hungry? Run through the drive-thru of your local McDonalds. Want to see your favorite movie? Log on to your Netflix app and stream it instantaneously onto your iPhone. Want the world to know what your doing? Just post it onto Facebook and Twitter.
In a lot of ways, these evolutions in technology have helped society manage their daily lives and help people get what they want. But, on the other hand, it has created an “I need it now” mentality, which often doesn’t work with other products or services, creating exaggerated expectations. A prime example of this phenomenon is in the arena of attorney Internet marketing. While the Internet provides many “instant gratification” services, it takes time to get the law firm marketing results you want. Simply building a law firm website will not create a multi-million dollar legal practice overnight.
Any lawyer Internet marketing company that promises you that your website will be ranked on page1 in Google in a matter of days is simply exaggerating, and you should take your business elsewhere. Achieving the results your law firm is seeking takes a robust and comprehensive Internet marketing strategy, which will ultimately produce high page rankings and visibility.
Building an effective law firm website is not something that is accomplished overnight. It’s like deciding to get back to the gym to lose weight; just because you worked out for a week, doesn’t mean you’ll have six-pack abs. Just like working out, results can be seen in a couple of months. But, depending on what terms your law firm is competing for, and the amount of competition also vying for the same Internet “real estate;” it could take as long as 9 months to achieve the coveted page 1 placement on Google.
In addition, seniority rules when it comes to the Internet. The longer you’ve had your law firm website or attorney blog the better your chances for higher visibility. That is because mature sites have more time to cultivate links and build pages of fresh content, which helps position law firm websites within the choice lawyer keyword terms and phrases. There is no short cut to nurturing organic or holistic links, but there are some companies that provide many links for a fee. These Internet marketing companies will load your website with links with the promise of better search engine rankings, but this will have the opposite effect on your internet marketing strategy. Google’s algorithm will identify the flood of links and label your site as spam, effectively destroying your marketing efforts.
Ultimately, the best way to manage client expectations is to have clear and constant communication with them. Understanding what your client wishes to accomplish, explaining in specific terms how these needs can be met, and how much time is required to achieve these goals, will maintain your client’s confidence in your lawyer marketing firm.
At Cepac, our 25 years of experience has given us an expertise in creating law firm marketing techniques that help you reach your desired audience with a distinctive message unique to your law firm. Cepac offers cutting edge lawyer marketing services, attorney websites and legal newsrooms, allowing lawyers to transmit their news across a vast array of newswire partners, creating increased visibility and improving attorney website rankings through this powerful smart news platform.
For more information on effective law firm marketing, Internet marketing campaigns, private label newsrooms or any other of our attorney Internet marketing programs contact Rene Perras.
Address: 215 South Olive, West Palm Beach, 33401