12/13/2010 // Riviera Beach, FL, USA // PrintPelican // Print Pelican
Riviera Beach, FL – With all the buzz about new marketing channels like phone applications and social media websites, the valuable marketing tool that is postcard printing cannot be overlooked. Postcard printing has many benefits that one can’t find elsewhere. As long as postcards are used in the right fashion, they can be a cost-effective way to generate website traffic and sales leads.
These 5 postcard printing tricks and tips will help to create powerful marketing instruments that are sure to elicit a large response.
1. Make A BIG First Impression
The most important way to ensure that a postcard is enjoyed by the people it is delivered to is to make it warm, friendly, personable and readable. It is vital that the postcard printing does not look like advertising mail, junk mail or a random handout. These types of postcards are less likely to be read.
2. Get Right to the Point
Postcards are easy, simple and quick to read. Yet many people never even read what is below the first line of the postcard. Therefore, when practicing postcard printing, print the largest benefit the company offers right at the top. This attention grabbing headline will draw the reader in allow them to read the rest of the postcard.
3. Sell the Right Thing
The most important aspects that can be gained from postcard printing are the generation of website traffic or sales leads. However, postcards aren’t the most efficient tool to use when dealing with closing sales. Therefore, postcard printing should be directed towards selling the reader on seeking more information instead of trying to close sales.
4. Be Clear and Direct
Keep in mind that the top goals for postcard printing are clarity and brevity. The first few seconds that a person hold’s a postcard are crucial. This is when the first impression of a company or service will be made. Proper postcard printing techniques ensure that the reader’s attention will be not only grabbed, but held.
5. Stimulate Fast Action
Another important aspect of postcard printing is to add a sense of urgency to the words. If the reader does not feel the need to act upon a service, many will place the postcard aside and forget about it. This sense of urgency and demand for action can take the form of a discounted price, a special bonus or a benefit with a deadline.
Postcard printing is not a thing of the past. This tried and true marketing medium is here to stay and companies taking advantage of postcard printing can maximize website traffic and sales while keeping costs low. Using these 5 postcard marketing success tips will ensure a positive campaign.
For help creating the perfect custom postcard contact PrintPelican.com’s marketing and design experts for assistance with your postcard printing setup. The postcard printing professionals are standing by at 1-800-474-0461.
Address: Riviera Beach, FL
Url: Digital Color Printing