United Kingdom (WiredPRNews.com) Award winning independent online womenswear retailer Missguided.co.uk is the official sponsor of MTV’s hit US mystery drama series Pretty Little Liars. Set in the fictional town of Rosewood, Pretty Little Liars centres on four main female characters Alison, Aria, Emily and Hanna – as stylish and charmed as they are full of secrets.
This is Missguided.co.uk’s first broadcast sponsorship deal – part of the brand’s ever-growing and diversifying programme of marketing activity. To coincide with the sponsorship, Missguided.co.uk will be launching customer competitions via Facebook and Twitter – and, reflective of the editorial feel of the Missguided.co.uk website, offering ways to ‘get the look’ for all the series’ main characters.
Missguided.co.uk launched in 2009 and has swiftly become a leader within the fast fashion sector. Geared toward the trend-savvy womenswear shopper, Missguided.co.uk boasts an extensive and regularly updated product range, which includes the latest trends in women’s clothing, accessories and party dresses, and Missguided Splash – the brand’s capsule beauty collection. It also offers customers a refined website design, intuitive navigation and an iPhone / iPad App.
Watch Pretty Little Liars at 8pm every Thursday on MTV and then visit Missguided to get the look.
Missguided are one of the fastest growing online retailers of affordable fashion, from summer maxi dresses and shorts to smock dresses, brogues, and beautiful sheer blouses. Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women’s clothing for every single occasion.
Missguided won ‘Best New Etailer’ at the prestigious Drapers Etail Awards 2011, recognising the brand’s strong position in the highly competitive world of women’s online fashion. Missguided was the given the award after judges were impressed by the site’s ability to offer customers a regularly updated catalogue of women’s clothing, shoes and accessories, all affordably priced.
For further information: Please contact Holly Brunskill at Boudoir PR on T: 0207 087 2845 / E: [email protected]