Nashville, TN (WiredPRNews.com) There is a new alternative to traditional cigarettes that is quickly gaining in popularity. Electronic cigarettes or e-cigarettes have taken the smoking community by storm. Smokers are increasingly turning away from traditional cigarettes in favor of e-cigarettes. In its recently released quarterly earnings statement, Altria, most famous for its Marlboro brand, reported the economy has slowed its sales. While not all of this decrease can be attributed to the high cost of cigarettes, prices have certainly played a role. E-cigarette providers like Smokepower.com have begun to convert smokers because they offer the same nicotine rush at a fraction of the cost.
The manager of Smokepower.com was asked if smokers find it difficult to make the switch to electronic cigarettes. He stated, “People are going to smoke. They can pay $60 per carton for traditional cigarettes, or they can pay $15 for an equivalent amount of e-cigarettes refills. It isn’t difficult to understand why so many are making the switch. We just have to make more people aware. E-cigarettes offer a tremendous bargain for consumers who are struggling in this tough economy.”
Electronic cigarette is a simple apparatus, which is a three part electric nicotine delivery system. It is composed of the battery, which has an LED on the end of it that lights up simulating traditional smoking. The next part is the atomizer or heating element, which turns the liquid nicotine, commonly called e-liquids, into a vapor which is inhaled giving the same taste and feel of traditional cigarettes, but at a fraction of the cost. Lastly, you have the cartridge, which connects to the atomizer that contains a liquid nicotine mixture. A cartridge has about 180 puffs, which is comparable to a full pack of cigarettes. At $15 for a pack of 10 cartridges, you can buy the equivalent of a full carton of cigarettes for about a third of the cost.
Electronic cigarettes also come in multiple flavors including a traditional tobacco flavor, which many smokers compare to Marlboro red’s. There is also a light tobacco flavor, which many smokers compare to Marlboro lights. For those consumers looking for a minty kick, there are menthol light and menthol full flavor as well. E-cigarettes offer something for almost every consumer’s taste.
Smokepower.com reported an intense increase in site traffic and orders after a recent marketing push. Smokepower.com gave out free samples and noted smokers were amazed by the smooth taste, flavor and familiar effects of the e-cigarettes, without the tar, ashes, and smoke associated with traditional cigarettes. They noted the smokers were positively giddy when they were told the price of e-cigarettes. In fact, many could not believe they could get the same effects for a third of the price.
While the major traditional cigarette market may not be worried about companies like Smokepower.com, there is certainly a reason to take notice as more consumers become aware of this alternative. Smokepower.com is offering free shipping for all orders over $75 and an additional 15% off on all purchases through August 31st 2011.