CLEVELAND, OH (WiredPRNews.com) DivvyHQ™ announced the official launch of its beta version on Wednesday, Sept. 7 at Content Marketing World in Cleveland, Ohio. Kansas City-based software company, Alluresoft, labels the application, DivvyHQ™, as the content marketing industry’s first comprehensive, spreadsheet-free editorial calendar application. The content marketing industry has experienced explosive growth in recent years as companies focus more on using content to connect with customers rather than traditional advertising. This growth has put content planning and strategy at the forefront of discussion, and with that, advice about utilizing spreadsheets (an often cumbersome method) to plan, organize and manage editorial calendars.
Seeing a need for a better, more advanced industry-specific solution, creators Jayme Thomason, Brody Dorland and Brock Stechman developed the cloud-based application to solve what they feel are some of the biggest issues content marketers face with the current spreadsheet toolset, including:
• The time involved with setting up and customizing the document for every client/campaign
• The laborious process of having to move everything around when you make a tiny change
• The headache of making sure your whole team is looking at the most recent version
“While building this tool, we stayed fiercely committed to making it a valuable solution, specifically for people (like us) who are tasked with churning out high quality content on a frequent, consistent basis for their companies and clients,” said Jayme Thomason, Founder and CEO.
According to the company, a few of the key features of DivvyHQ include:
• Divvy allows you to manage your content ideas, editorial team, production process and deadlines – all within one, easy-to-use application.
• It does the heavy lifting of reminding your team of their deadlines, so you don’t have to.
• The application allows you to manage multiple clients, companies, product lines and websites, simply and efficiently.
• Divvy gives you a 360-degree “snapshot” of everything you have going on.
“If I had to sum up DivvyHQ in one sentence, I would say that what it does best, is allows you to focus more on producing great content, and less on complicated spreadsheets and clunky processes,” said Thomason.
People can sign up for the free beta version by going to DivvyHQ.com. The company plans to offer the beta version for three to four weeks, hoping to leverage the userbase to build out additional functionality. The company does plan to charge a monthly subscription of between $10 and $175 per month depending on plan level, however, each plan will come with a free 30-day trial.
