05/11/2012 (press release: brandli) // Portland, OR, USA // Revelation
Revelation CEO Steve August will present, “Going Where the Consumer Goes: Blending Mobile, Online and In-Person to Reveal Consumer Experiences,” at the ESOMAR Best of USA – LA 2012 event, being held Thursday, May 17, at the SLS Hotel in Beverly Hills.
The event will explore a wide range of topics currently influencing the market research sector including: blending mobile, online and in-person to reveal consumer experiences, dynamic audience mapping through social media data and the latest knowledge on communities.
The past four years have been a whirlwind of technology advancement and adoption: online, mobile, and social. Each wave comes with a bigger influx of hype and promise. For the qualitative researcher, it can be hard to separate the signal from the noise and understand how to apply it to their practice. August’s presentation will give attendees tangible frameworks and examples for understanding the strengths and challenges of online, mobile and in-person mediums and how to leverage them for maximum impact in uncovering consumer experiences.
Revelation is a leading provider of Immersive Research™ software and tools. The company is driven by one overarching goal: to make human experiences easier to access, understand, and apply. To accomplish this, Revelation combines aspects of their technology and philosophy behind the social web to give researchers the tools and methodologies to truly understand their consumers.
Revelation’s software, methodology, and services are designed based on years of direct experience with offline and digital qualitative research. Steve August, CEO and founder of Revelation, developed Revelation Project after many frustrating years of using blogs to do ethnographic-inspired online qualitative research. Three years after its introduction into the marketplace, Revelation’s client base includes some of the best-known brands and innovative market research firms around the world.
ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide.
With more than 4,800 members from over 120 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive program of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.
For more information on ESOMAR, please visit www.esomar.org.
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