05/23/2012 (press release: Online PR) // UK // Boudoir PR
May 2012 sees award-winning online women’s clothing retailer Missguided collaborating with leading nail wrap brand Nail Rock to launch the new and exclusive MISSGUIDED X NAIL ROCK, a collection of on-trend pastel nail art wraps which are ideal for this summer’s festival-goer.
As one of the UK’s favourite online fashion retailers, Missguided always likes to lead the field in the latest styles and trends, nail wraps are definitely one of the season’s biggest hits and are a great extension of the brands offering. Nail wraps are an alternative to nail polish and can be used to create eye-catching adornments for fingers and toes.
Celebrities such as Katy Perry, Alexa Chung, Beyoncé and Rihanna have already been seen sporting nail wraps, making them a must-have item this summer. Missguided’s new unique collection of nail wraps include pastel shades to go with the huge obsession with sorbet hues right now, and customers can also purchase animal print nail wraps in zebra, lizard, leopard, python, dalmatian and even giraffe patterns.
The two new designs included in the MISSGUIDED X NAIL ROCK collection take inspiration from Missguided’s core branding and its new summer season ‘Peace + Love’ range, a new line of exclusive pieces. This own-brand collection features festival-ready studded and embellished shirts, skirts, dresses, shorts and denim dresses, which can be worn to all of the upcoming festivals for an amazing new look.
The nail wraps are designed to stay strong for up to seven days when applied to fingernails, whereas they can be expected to still be going strong up to eight weeks after application on toes. The do-it-at-home kits currently available for Missguided take just 15 minutes to apply and the instructions are easy to follow.
Charlotte Cooper, Press Officer at Missguided said: “We’re very excited to be able to offer these new nail wrap designs. One of the best things about them is that they don’t chip like normal nail polish, so you don’t need to do any touch-ups throughout the week. Also, you can get salon-quality nail art at home with them, and they really couldn’t be any easier to use!”
Quick to apply and only £6.95, the wraps are both purse and nail friendly, adding fuss-free, on-trend edge to any look. The new nail wraps feature the much-loved Missguided cross, heart and peace symbols and will be available exclusively from Missguided.co.uk from May 24 2012.
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Missguided is a fresh and vibrant online store that aims to stay on top of the latest trends, from party dresses, summer maxi dresses to shorts and leggings, in order to provide their customers with the best that the fashion world has to offer. They have fast established themselves as a reputable and reliable company that is able to stand toe-to-toe with some of the most well-known online fashion retailers.
For more information, please contact:
T: 0845 126 2726
E: [email protected]
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