09/21/2012 (press release: CambridgePRGroup) // Watertown, Mass. // Lexus of Watertown
Lexus took back the reins as the best-selling luxury auto brand in August, topping both BMW and Mercedes-Benz in monthly U.S. sales for the first time since December 2010. Following the end of its 11-year run as luxury sales leader in 2011, due in part to the natural disasters in Japan that affected inventory, the brand is proving that it is far along on the comeback trail. A stable of new, more aggressively styled models helped Lexus move 24,237 units last month, resulting in a 34-percent sales increase compared to August 2011.
The redesigned 2013 Lexus GS became the first model to arrive at dealers with the automaker’s sportier styling in February, donning a new signature spindle grille, sculpted design lines and a wider stance. Playing its part in the brand’s leading August sales, the GS luxury sedan sold 1,831 units last month, rising an impressive 372 percent year-over-year. So far this year, sales of the Lexus GS are up 421 percent compared to the same period in 2011, with 14,563 units sold.
“The Lexus GS was not only redesigned to have an edgier look, but also to offer better performance and handling to back up its fresh styling,” said Vincent Liuzzi, general manager of Lexus of Watertown, a Massachusetts Lexus dealership. “The car’s new aggressive demeanor appeals more to the hearts of luxury buyers, but it still has the outstanding quality and reliability that gives them peace of mind as well.”
A stiffer body structure, revamped suspension and quicker steering response improve handling in the 2013 Lexus GS, while selectable drive modes like ECO, Normal, Sport S and the optional Sport S+ allow owners to customize their ride between optimal efficiency or more responsiveness. Interior comfort remains a strong suit of the GS as well, with the new generation featuring leather seats, aluminum and wood trim, and three more inches of hip room for rear passengers.
Lexus’ newest model, the redesigned 2013 Lexus ES, takes some design cues from the 2013 GS, including the spindle grille, yet it still maintains much of its familiar silhouette. The latest generation of the luxury lineup’s best-selling car arrived last month and helped boost overall Lexus ES sales by 94 percent compared to August 2011, with 7,557 vehicles finding new homes.
For the first time, the Lexus ES is available with a gas-electric drivetrain in the form of the 2013 ES 300h Hybrid, which returns up to 40 mpg in combined city and highway driving. Both the 2013 Lexus ES 350 and ES 300h Hybrid ride on a longer wheelbase than the previous generation, helping to open up more than four extra inches of rear legroom. That added space is complemented by soft-touch surfaces throughout the cabin, as well as optional espresso bird’s-eye maple wood trim in the ES 350 and sustainable bamboo trim in the ES Hybrid.
“The ES has always been a top seller, and we’re confident that the sleeker design and added comfort of the new generation will bring a lot more buyers into the showroom by the end of the year,” added Liuzzi. “We also expect the new hybrid model to quickly become a favorite of Massachusetts Lexus fans, especially as gas prices continue to climb.”
About Lexus of Watertown:
Lexus of Watertown is a recipient of multiple Elite of Lexus awards, given annually to dealerships that showcase overall excellence. They have a wide selection of new and certified pre-owned Lexus models, in addition to an exemplary service department that keeps customers coming back. Easily accessible from MetroWest, the North Shore and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and Route 93. For more information, visit them online at www.lexusofwatertown.com, call them at 888-227-9560, like them on Facebook at www.facebook.com/LexusWatertown, or stop by their showroom at 330 Arsenal Street in Watertown, Mass.
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