Logo
  • Home
  • Press Releases

Sunset Lane Announces Exec Prod 2.0, Dev Partnership, Unique projects

11/27/2012 (press release: Enfluencer) // Los Angeles, CA, USA // Ron Roecker

Since opening its doors in 2008, Sunset Lane Entertainment (SLE) has developed an impressive annual roster of national and global clients and multi-branded, multi-platform events (www.sunsetlaneentertainment.com). Today, SLE Founder Executive Producer Salli Frattini announced the completion of three unique network specials – The Style Awards for the Style Network, the 3rd Annual BET Black Girls Rock Awards Show, and as Music Consultant for The Dew Tour on NBC Sports and Alli Sports. Frattini said the company continues to grow its development slate, and recently she created a development partnership with veteran broadcast network exec Felycia Sugarman. The portfolio includes exceptional scripted and unscripted series, as well as sports and entertainment events and properties. As the demand for SLE services evolves, the company’s promise to its clients to offer the most seasoned experts has not wavered. To keep up with the client demand, SLE has forged an incredible network of production experts that it taps whenever their expertise is needed. This approach is the most efficient way clients can get a team of top talent. Along with the evolution of Frattini’s role, which she coined “Executive Producer 2.0,” SLE is becoming the production partner of choice for forward thinking brand marketers.

“Smart brands want to create target-specific moments-in-time, properties or franchises that consumers interact with and that have global reach and appeal. As we’re asked more and more to create, develop, coordinate, consult on and produce multi-branded, multi-platform Broadcast and Live event properties, we simply tap our network of production experts to meet the demand,” said Frattini. “Brands are joining forces with other like-minded and complimentary organizations and products today to develop new cornerstone events and programs. The key to success is having someone who can leverage all of the relevant offerings of each partner and produce a cohesive, rich, unique entertaining experience for the target audience that is mutually beneficial for all parties involved: we call that role Executive Producer 2.0.”

A recent example of this multi-branded approach, use of the SLE network of experts and EP 2.0 is SLE’s work with The Style Network. SLE was hired by The Style Network to executive produced and collaborate with IMG Fashion Week and PMC, the event production company. SLE post-produced a 1-hour TV special, original digital shorts, red carpet and the behind-the-scenes for mystyle.com. Nancy McDonald, part of the SLE network of experts, was the producer.

Projects in Development

Projects in development include partnerships with Bollywood Actress and MTV Asia celebrity Shenaz Treasury that are culturally shocking, as well as scripted dramas with partner Felycia Sugarman, a unique award show with partner and Emmy-winning Producer/Director John Gonzalez and co-Executive Producer Jane Mun. SLE continues to develop original digital properties for various YouTube Channels and art form & entertainment projects.

Recent & Upcoming Projects

The past year, Frattini has executive produced the popular Annual Black Girls Rock event on BET, which Frattini has worked since its debut. Frattini also has been tapped by Alli Sports and NBC Sports Network as the Music and Lifestyle production consultant for its wildly popular DewTour – taking place this year in Ocean City, MD, San Francisco, CA and Breckenridge, CO. SLE has also produced The Style Awards for Style Network and PMC, Nickelodeon Kids Choice Awards “Live from the Orange Carpet” Special, live stream and live broadcast, global concert for MTV Iggy Best New Band Contest, and Frattini also worked on the Robin Hood Foundation Gala with Alex Coletti Productions and DPS.

Sunset Lane Entertainment

Executive Producer Salli Frattini, former SVP/Executive in Charge of Production for Music Specials and Events at MTV, launched Sunset Lane Entertainment (SLE) in 2008 with the production of the first-ever YouTube Live Awards. Frattini took an unmatched track record of producing iconic and groundbreaking live entertainment broadcast events and organically parlayed that into becoming the bridge between traditional broadcast production and consumer technology. Now Frattini’s role has evolved into Executive Producer 2.0 and SLE has become known for creating, developing, consulting on and producing multi-branded, multi-platform broadcast and live events and series for entertainment and sports properties, consumer brands, media corporations and music-related organizations. SLE is headquartered at 119 W 57th St., Penthouse North, New York, NY 10019 [email protected]

Social Media Tags:salli frattini, development slate, brand marketers, network exec, nbc sports, sunset lane, platform events, production experts, development partnership, rock awards, broadcast network, music consultant, production partner, style network, global clients, dew tour, MTV, NBC, Black Entertainment Television, Black Girls Rock, executive producer, youtube, kids choice awards, nickelodeon, live entertainment, events, television production

Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com

It's only fair to share...Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print
Tags: Black Entertainment Television, black girls rock, brand marketers, broadcast network, development partnership, development slate, dew tour, events, Executive Producer, global clients, kids choice awards, live entertainment, MTV, music consultant, NBC, NBC Sports, network exec, Nickelodeon, platform events, production experts, production partner, rock awards, salli frattini, style network, sunset lane, television production, YouTube
November 29, 2012   vision
Entertainment, Press Releases Black Entertainment Television, black girls rock, brand marketers, broadcast network, development partnership, development slate, dew tour, events, Executive Producer, global clients, kids choice awards, live entertainment, MTV, music consultant, NBC, NBC Sports, network exec, Nickelodeon, platform events, production experts, production partner, rock awards, salli frattini, style network, sunset lane, television production, YouTube
×

  • Co-operative Employee Benefits Donation Helps North East Children’s Hospice
  • Breast Cancer Survivors Are Paying 99% Too Much To Feel More Feminine
Categories
  • Arabic PR
  • Art
  • Auto News
  • aviation news
  • Bollywood News
  • BP OIL Spill News
  • Business
  • California
  • Call Center News
  • Copyright Law
  • Dallas News
  • e-commerce
  • Education
  • Electronics
  • Employment Law
  • Entertainment
  • Family law
  • Fashion
  • Food & Beverage
  • golf news
  • Green
  • Health & Fitness
  • Hollywood News
  • home decor
  • insurance
  • iPhoneNews
  • Law
  • Media News
  • Medical News
  • Mesothelioma Asbestos
  • military-news
  • Money & Finance
  • music news
  • new york
  • New York City
  • News
  • Noticias en español
  • Opinions
  • Personal Finance
  • Personal Injury Law News
  • Press Releases
  • Real Estate
  • Religious News
  • Restaurant Reviews
  • Social Media News
  • Social Responsibility
  • South Florida News
  • Sports
  • Technology
  • Top Stories
  • travel
  • UK Press Release
  • US Presidential News
  • VoIP News
  • Weather
  • Web Technology
  • Weddings
  • whistleblower
  • World News
Recent Posts

Whichcooker.com Exceeds 500 Reviews of Cooking Appliances

January 21, 2021, Comments Off on Whichcooker.com Exceeds 500 Reviews of Cooking Appliances

Premier Houston Roofing Contractor, Integris Roofing, Is Extending Services to Houston Metro with a New Website Design

January 18, 2021, Comments Off on Premier Houston Roofing Contractor, Integris Roofing, Is Extending Services to Houston Metro with a New Website Design

Free Psychic Reading Online Via Live Chat, Phone Call or Video By The Best Online Love Psychics Reading Experts

January 18, 2021, Comments Off on Free Psychic Reading Online Via Live Chat, Phone Call or Video By The Best Online Love Psychics Reading Experts
Tags
asbestos Business California cancer clean air solutions clouse dunn khoshbin Dallas dallas employment death economy Education employment law attorney Employment Lawyer employment lawyers facebook Florida google government Health Hollywood insurance jonathan c reiter Lawsuit lawyer marketing Los Angeles marketing mesothelioma mortgage new york New York City nfm lending Obama Parcel2Go president Real Estate recession Search Engine Optimization SEO social media study Texas texas employment Twitter U.S. Washington
News Tags >>

  • Our News on Google News
  • Yahoo News
  • Writing a Press Release
  • Press Release Distribution Services
  • A Sample Press Release Template
  • Social Media News Distribution
  • Search Engine Optimized Press Release
  • Online News Distribution Benefits
  • Dallas News
  • Latest Press Releases
  • Lawyer Press Release Service
  • News on Major online news sites
  • Press Release Service WiredPRNew.com
Copyright © 2021 WiredPRNews.com