01/30/2013 (press release: OnlinePR) // UK // Fahad Siddiqui
The Willow collection, from English luxury brand Mulberry, celebrates timeless leather craft with its shape, style and detailing. The focus of this new collection is its structure and simplicity: a beautiful yet common-sense design in the best English craft tradition, with elegant lines and enduring appeal. The structured Willow Tote features the signature Mulberry hardware; postman’s lock, zips and padlock fob, and has a clever zip-detached envelope clutch fulfilling two multi-wear functions in one style. The Willow Clutch takes the detachable envelope for a standalone design, oversizing the proportions to fully embrace the simplicity of the shape.
The new Willow collection will be made exclusively in Mulberry’s British factories, and is named in honour of Mulberry’s second home factory, The Willows, which will open in Somerset in late 2013. Mulberry’s history is steeped in craftsmanship and the creation of luxurious bags from the most beautiful leather, and since 1971 it has built a reputation for balancing creativity and modernity with the traditions of leather craft and manufacture. The factory in Somerset is at the very heart of this: Mulberry is dedicated to maintaining and nurturing British production and is one of the few British luxury brands to invest in UK manufacturing and craftsmanship.
Since its debut during London Fashion Week in September 2012, the Willow Tote has become a favourite of British supermodel Kate Moss, who carried it during Fashion Week, to the launch of Tim Walker’s Story Teller exhibition at Somerset House and out and about in London.
Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some of the world’s most coveted designers from around the globe. The Boutique 1 brand is renowned for personalised service, exclusivity & luxury, as well as for its pioneering spirit. Since its naissance five years ago, Boutique 1 now has four flagship stores. The Dubai stores are located within the attractive fashion hubs of the city: The Walk at Jumeirah Beach Residence, Mirdif City Centre, the Mall of the Emirates and the Beirut store is located in Beirut’s Central District on Park Avenue. The stores attract the most discerning shopper with their unique and edited collections from world renowned designers. As well as Mulberry, customers can also buy designer totes bags, and Philip Lim dresses online.
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