03/12/2013 (press release: OnlinePR) // UK
A worldwide phenomenon is catapulting into the North of England this spring, as Lightwater Valley Theme Park, North Yorkshire confirms that it will be home to the UK’s latest Angry Birds Activity Park, opening late spring 2013.
As only the second Angry Birds Activity Park in the UK, the site will cover over 30,000 square feet and represents a total investment of over £1.0 million.
The Angry Birds Activity Park will combine the digital world of the game with the physical world, through activity-based play, which will encourage visitors to move around and be active.
The Activity Park will be complemented by an Angry Birds retail store selling a wide range of Angry Birds official merchandise from pencils to back-packs to plush toys.
The Angry Birds Activity Park has been designed and manufactured by Lappset UK. A leading provider of play equipment, the Kettering-based company launched the Angry Birds concept last year which creates a new healthy way for the whole family to experience the Angry Birds theme.
The attraction is aimed at the whole family, allowing toddlers, children and adults to play together.
Mark Bainbridge, General Manager, at Lightwater Valley, comments:
‘We are delighted that the global phenomenon that is Angry Birds has landed at Lightwater. We feel that the new activity park is a really good fit for us as a leading family attraction – and what we really like is it will get children and adults alike active whilst having fun together. Its opening will mark the start of an exciting programme of developments, which will improve and diversify the theme parks UK offer and reinforce our commitment to providing quality leisure experiences for the whole family.’
Lightwater Valley is committed to working in partnership with local businesses and organisations to support the growth and value of Yorkshire’s visitor economy.
Angry Birds has been downloaded over 1 billion times across the world, and last year it was the most popular paid-for app on Apple’s App Store. The game, now also available across different platforms, is played by millions of people every day.
Further detail on the Angry Birds Activity Park will be released after Easter.
Please see www.lightwatervalley.co.uk/angrybirds for more details.
For further information on days out at Lightwater Valley visit www.lightwatervalley.co.uk
For further media information please contact Jane Verity at Bonner & Hindley:
[email protected] or 0113 243 4713 / 07854 759 480
Notes to Editors:
Lightwater Valley: The Ultimate Adventure
Lightwater Valley is a family theme park located in the heart of Yorkshire, nestled between the Yorkshire Dales and North York Moors National Parks.
Easily accessible, just North of the picturesque City of Ripon and only 7 miles from the A1(M), Lightwater Valley offers thrills, chills and adventure with over 40 rides and attractions.
Adventures for All
Offering Mini, Mega and Ultimate adventures, Lightwater Valley categorises its rides and attractions based on age suitability and unlike other theme parks, grades its admission charges on height, ensuring every guest receives the best experience and value for money.
Set in over 175 acres of beautiful Yorkshire countryside, the theme park is home to some of the UK’s most iconic rides including The Ultimate, the longest rollercoaster in Europe and the Black Pearl, the only full 360° pirate ship in the country with the chance to do UK bungee jumping.
Lightwater Valley also hosts a popular event programme including Frightwater – The Spine Chilling Adventure (31 Oct – 2 Nov) and Nightwater – The Ultimate Fireworks (3 Nov).
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