05/13/2013 (press release: DPRi) // Helen Reid
Navigation app M8, your local mate in the UK – available to download to iPhone, Android and BlackBerry Touch devices – has today announced the addition of leading online restaurant review and booking service, Bookatable to its impressive lineup of freely available features.
Giving M8 users the opportunity to explore the vibrant UK restaurant scene, the Bookatable feature functions as a restaurant directory, booking system and review service rolled into one. M8 users are able to search for restaurants according to categories including popularity among diners, price point, type of cuisine, name of restaurant or by location using Bookatable’s extensive database integrated with the mobile app’s navigation and GPS technologies.
Shifting the user experience up a gear, the Bookatable feature enables those looking for somewhere to eat, to gain access to special offers and discounts currently available at their location or nearby area in the UK. Equipped with the functionality to browse, check availability, make bookings, receive confirmation, contact and navigate to venues direct from within the app, M8 provides a seamless end to end user journey.
Extending its range of first class features, the seamless integration of Bookatable further enhances the rich M8 customer experience with the popular restaurant booking service joining a host of freely available benefits including: Accurate turn by turn navigation and traffic news, mobile optimised full content from trusted travel guides and review sites Trip Advisor UK, Lonely Planet, and Yelp, alongside hotel booking system HRS and leading discount and voucher site, MyVoucherCodes.
Tim Owen, UK Country Manager at Telmap – developers of M8 app – explained,
“M8 has been designed to serve as a mobile companion for those living, working and travelling in the UK. The integration of Bookatable is a fantastic addition, and we’re sure it’ll be a hit with the millions of “foodies” out there. Anyone who loves to seek out a great place to grab a bite – whether away on business, socialising with friends or enjoying a UK holiday, wherever they are – Bookatable always comes up with the perfect suggestion and makes it easy to secure a booking. There’s no reason now to settle for a bad meal when you have all of the information, reviews and booking service at your fingertips!”
With a focus on delivering location based services that support users as they go about their lives, mobile app M8 offers a fun, simple to navigate experience that enhances users’ connection with and exploration of, the places and spaces around them. Introduced as being more effective than Apple Maps, with better coverage than Waze in Europe, and offering more relevant local content than Google Maps in the UK, mobile application M8, Your Local Mate was created to simultaneously revolutionise weekend and city break travel, put an end to badly planned car trips and enhance modern day community living.
Blending next generation turn by turn navigation technology with traffic news services, the expertise of trusted travel guides and booking systems, the local know-how of peer review and location based voucher services, alongside the power of social media and sophisticated 3D visuals, M8 has been designed to exist as the ultimate mobile companion.
Having launched in October 2012 to a great response, M8, your local mate in the UK has continued to update its user experience and expand its raft of features, including the integration of a number of paid-for services. Those seeking to discover the best gastronomic experiences in the UK are able to access the up-to-date The Good Pub Guide 2013 and The Michelin Guide 2013 by making a one off in-app purchase, while those who take advantage of the mobile application’s free sat nav are able to purchase celebrity and novelty voices to relay back to them the turn by turn directions. Choosing from Stephen Fry, Verne Troyer, Kim Cattrall and the Voice of God, users are able to navigate journeys with ease while adding an element of fun and customising their experience.
“As a valued group of our M8 community, we want to create the best possible experience for dedicated UK foodies and for those who love the social aspect of sharing food with friends and family. We believe that Bookatable adds another very special dimension to the M8 UK offering and we hope people enjoy using it,” Owen concluded.
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