06/05/2013 (press release: CambridgePRGroup) // Raynham, Mass. // Mastria Mazda
Typically, the design lines of a concept vehicle are toned down significantly before they ever see the light of the showroom on a production model. That was not the case for the bold Mazda TAKERI concept, which was modified only slightly before it arrived at dealers as the 2014 Mazda6. The New England Motor Press Association (NEMPA) recently applauded that potentially risky move by Mazda, honoring the automaker’s new midsize sedan with its 2013 Gene Ritvo Award for Design and Elegance.
Named after the prolific automotive photographer who passed away in 2009, the Gene Ritvo Award for Design and Elegance is presented annually to the concept or production vehicle that offers the best of design in the auto industry, whether it is through an overall design, a marketing campaign or a specific style element. The 2014 Mazda6 incorporates Mazda’s new KODO, or Soul of Motion, design language, donning swept-back headlights, an aggressive hexagonal grille and flared fenders that flow back into contoured design lines.
“Midsize sedans are usually designed to appeal to the lowest common denominator of buyers’ tastes, but the new Mazda6 instead appeals directly to their hearts,” said Barry Chew, sales manager of Mastria Mazda, a Mazda dealer in Massachusetts. “The Mazda6’s responsive driving dynamics reflect that sense of excitement as well, but the car remains highly practical by offering great fuel economy for the daily commute.”
Designed just as thoughtfully underneath its sheet metal, the 2014 Mazda6 features the automaker’s full suite of SKYACTIV technologies, which use lightweight-yet-strong materials in the body, chassis, engine and transmissions to greatly improve fuel efficiency. Coming standard with a 2.5-liter SKYACTIV-G engine, the new Mazda6 returns up to 37 mpg on the highway with the standard six-speed manual transmission and up to 38 mpg on the highway with the six-speed automatic gearbox.
The 2014 Mazda6 wasn’t the only Mazda model awarded by NEMPA this year, as the MX-5 Miata was named Favorite Entry-Level Convertible. A jury of more than 50 New England-based automotive journalists and talk-show hosts selected the Mazda MX-5 Miata, which has sold more than 900,000 units since debuting in 1989, more than any other two-seat roadster globally.
“Even with the influx of new entry-level sports cars into the market, there is nothing that has been able to quite replicate the formula of value-driven performance that the MX-5 Miata introduced more than two decades ago,” added Chew. “For the price, there is no other convertible that will let you enjoy the summer weather in New England while letting you enjoy each turn just as much.”
About Mastria Mazda:
As the Mastria Auto Group’s newest dealership in Raynham, Mass., Mastria Mazda has inherited the company’s dedicated customer-first approach to vehicle sales and service. Local Mazda fans can find the automaker’s entire fuel-efficient lineup at Mastria, with models ranging from the stylish Mazda3 to the versatile Mazda CX-5. Mastria Mazda not only matches Massachusetts motorists with their ideal Mazda model, but also offers an expert team of technicians to keep that vehicle running smoothly for years to come. Visit their dealership at 1545 New State Highway Route 44 in Raynham, call them at 888-415-0565 or visit them online at www.mastriamazda.com. They can also be found on Facebook at www.facebook.com/MastriaMazda.
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