07/01/2013 (press release: MackinMarketing) // Burnsville, Minn, United States // Troy Mikell
Mackin Educational Resources is pleased to announce its new distribution partnership with Findaway World, a leader in the audiobook industry and the maker of Playaway®, Playaway View®, and Catalist Digital™. With the partnership, Mackin becomes one of a select few distributors of Catalist Digital audiobooks in the nationwide K-12 school market.
Catalist Digital provides tremendous value by giving schools the ability to purchase only the titles they want without needing to pay for any annual subscription or for hosting fees. As a Catalist distributor, Mackin will offer Findaway World’s industry leading K-12 library of audiobook titles through the MackinVIA digital content management system. Titles will be available for purchase on Mackin.com.
“Mackin is pleased to offer a flexible digital audiobook platform for teachers and librarians,” said Randal Heise, president and co-owner of Mackin Educational Resources. “This partnership between Mackin and Findaway World will provide schools with the ability to easily create affordable, customized digital audiobook libraries and give students the mobility they demand.”
Through MackinVIA, Findaway’s Catalist Digital provides PK-12 schools and their students with a completely customizable digital audiobook library. Further, librarians and teachers can choose from an extended selection of children’s and young adult titles that can be streamed to a computer or downloaded to a mobile device through the Catalist Digital mobile app. Access to audiobook titles can be granted to users on a school, classroom, or even an individual basis.
By logging in through the school’s MackinVIA account, students can search, locate, and enjoy all licensed digital content the school has made available, including eBooks, databases, video files, and audiobooks—especially this generous selection of Catalist Digital titles. Additionally, students have the opportunity to bookmark individual Catalist Digital audiobook titles into the “Favorites” feature of their MackinVIA Backpacks.
With audiobook usage up 13 percent in the last year, according to the Audio Publishers Association, Findaway has established itself as an audiobook leader, giving all students access to audiobooks—even if they don’t own a personal mobile device.
“Bringing Catalist Digital to the K-12 school market is a core focus for Findaway World,” said Mitch Kroll, co-founder and CEO of Findaway World. “We’re excited about the partnership with Mackin Educational Resources as the demands of school libraries and classrooms are continually changing. We are looking forward to our new partnership with Mackin as their expertise and penetration into this market is a key factor to bringing Catalist Digital to more schools and students.”
For more information about Findaway World’s Playaway products, please contact Mackin Educational Resources by calling 800-245-9540 or visiting www.Mackin.com.
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About Mackin Educational Resources
Mackin Educational Resources has provided library and classroom materials to PK-12 schools for 30 years. Known for its high commitment to customer care and customization, Mackin provides print books, eBooks, online databases, audiobooks, video resources and more to schools across the country and around the globe. Learn more about Mackin Educational Resources by visiting www.mackin.com or contacting them at 800-245-9540 – where every phone call is always answered in person and true customer service still exists.
About Findaway World:
Founded and based in Solon, Ohio, Findaway World makes it simple to access a world of digital content. Playaway® and Playaway View® offer the simplicity of pre-loaded audio and video players. Catalist DigitalTM and AcoustikTM Audiobooks give users the convenience of an online platform to access downloadable content anytime, anywhere. To learn more about their world, their innovative products and the Findawayers who make it all happen, visit www.findawayworld.com.
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