08/02/2013 // submit Blog // Submit Press Release 123 // (press release)
Although the means of disseminating press releases has drastically changed with the popularity of online media, the purpose of these announcements has remained the same over time: to garner the attention of a target audience in relaying messages to the press. Recently, Google released new webmaster guidelines that include the mention of link schemes that can have a negative impact on the ranking of a website in search results. Noted in these guidelines is advisement against the use of “Links with optimized anchor text in articles or press releases distributed on other sites.” This is another example of how the search giant has been diligently working to provide more relevant search results for users.
Submit Press Release 123 has been closely watching no follow guidelines since last year and has built our press release distribution platform to nimbly adhere to Google policy as it changes. Because of our foresight, SubmitPressRelease123.com is fully ready to take on press releases in keeping with the new no follow Google guidelines for news articles.
If Not for SEO, Then Why Target Press Releases Now?
Many SEOs have begun imbedding links in press releases for the purpose of link building. Press releases are designed to reach journalists and media outlets to bring awareness about an important topic and the emphasis on link building and search engine optimization can detract from the development of quality content that achieves this goal.
Google is seeking to discourage the practices of a portion of companies who attempt to use press releases for garnering inbound links as opposed to facilitating the ethical interaction that achieves the goal of media pickup. This has been added to a number of practices formerly used by SEOs such as keyword stuffing that did not help websites achieve organic rankings.
An Alternative Link Method
With the addition of no-follow links to press releases, they can still be found in search results and maintain their usability. The use of this method helps communicate to search engines that the links found therein should not contribute to the ranking of corresponding pages.
Submit Press Release 123 will continue to provide optimal servicing to clients in ensuring that the press releases distributed through the site are impactful in the delivery of messages that warrant authentic reads in their effort to build recognition for their brands online.
Clients can also be proactive in ensuring that the focus of their press releases is not generating inbound links by presenting fresh, relevant, and interesting content that will entice readers to take action.