08/25/2013 // submit Blog // Qamar Zaman // (press release)
We have seen small businesses as well as large corporations use online press releases to organically drive web traffic to their sites and gain top search engine rankings. The frequent use of press release distribution services is one of the most effective ways to disseminate information about a company, and its activities, products, services, achievements, and failures while building brand recognition.
Non-profits cannot afford to shy away from marketing activities, especially when they are cash starved and seeking funding to support their projects. Online press releases are not only an easy way to promote an important cause, these are the cheapest online marketing resources that have proven to help many businesses break barriers and jump into the limelight.
Make Frequent Use of Online Press Releases:
Once is never enough when we talk about online press releases. Never overlook the opportunity to communicate with your target audience. Non-profits and charitable organizations typically have a lot to say. Whether it’s information about their projects, research, new programs or other interesting information, it needs to be shared with people online; especially institutions and potential donors who have set news alerts for the types of stories these organizations send out. Don’t miss out on the chance to get into the eyes and ears of interested targeted audience members. Release news stories about your non-profit organization frequently and share them with people online.
Use Prominent Online Press Release Distribution Resources Online
The advantage of using online PR distribution agencies is you don’t have to pull strings like you need to do with conventional publication houses, newspapers, and news agencies. There are many online free and paid (affordable press releases distribution companies) services that would host your press release and help in disseminating your information widely across the web.
Some of the most reputable press release distribution services that offer affordable publication rates include:
Note: Using a reputable, affordable online press release distribution service can ensure that your press release is disseminated to their partner networks and has a better chance of getting noticed by search engines.
Being seen = being heard with online PR. Non-profit charitable organizations must aim to boost their online visibility and make sure that they are around on the web sphere to remain in touch with the masses: their targeted prospects.
Don’t Forget to Optimize Your Press Release
Although I am discussing the optimization of a press release at the end of this post, is does not mean that SEO is of the least importance. The fact is; embedding targeted keywords within a press release would help in indexing and ensure prominent search engine rankings, improving web visibility.
You must ensure that the title of the press release goes with primary keywords.
The summary must also be keyword rich. Draw a line here between stuffing and using keywords ethically.
The summary must tell readers about the text they are about to read; and hence, must be intently built. Don’t forget that it must be easy to read and understand for readers.
The body of the news release must also be intelligently crafted. Keyword ratio has to be maintained.
Using primary keywords, long tail ends, and their variations meaningfully will help.
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