12/19/2013 (press release: CambridgePRGroup) // Peabody, Mass., USA // Acura of Peabody
The Acura ILX launched last year as an entry-level luxury sedan aimed at younger buyers, and according to the 2013 Motorist Choice Awards from industry researchers AutoPacific and IntelliChoice, the new vehicle has plenty of youth appeal. Acura’s gateway model topped both the Youthful and the Cosmopolitan categories in the premium market segment of the awards, which incorporated the feedback of more than 50,000 purchasers of new 2013-model-year vehicles.
The Youthful category in the 2013 Motorist Choice Awards honors the car that excels at making its drivers feel young, while the Cosmopolitan category recognizes the model that offers prestige or quiet refuge in an urban setting. To earn a Motorist Choice Award, each vehicle was also required to have a low predicted five-year cost of ownership. The two new awards for the Acura ILX are just the latest accolades suggesting the sedan is resonating with its target demographic, as it was recently the only luxury model to make a top 10 list for Generation Y car buyers compiled by J.D. Power and Associates.
“When designing the ILX, Acura recognized that the new generation of luxury buyers wants more than just style and performance; they want more practical aspects like efficiency and connectivity,” said Joel Avery, general manager of Acura of Peabody, a Massachusetts Acura dealer. “The Acura ILX delivers on all those things in an intuitive manner, and the hybrid model elevates that youth appeal even further.”
Pairing a 1.5-liter four-cylinder engine with an Integrated Motor Assist electric motor, the 2014 Acura ILX Hybrid returns up to 39 mpg in the city. Meanwhile, buyers receive a range of standard in-car technologies, including Bluetooth HandsFreeLink, integration with Pandora Internet radio and SMS text messaging, and a Keyless Access System with smart entry and push-button start. For the most tech-savvy drivers, a Technology Package is available with an ELS Surround audio system, the Acura Navigation System with Voice Recognition, and AcuraLink Real-Time Traffic and Real-Time Weather.
About Acura of Peabody:
Thanks to a complete commitment to the Acura Total Luxury Care (TLC) philosophy from the sales, parts and service teams, this dealership has the best customer satisfaction and retention rates of any Acura dealership in the Northeast. They offer an extensive inventory of new and used Acura models, backed by a service center with the highest customer loyalty in the Northeast. Visit their website at www.acuraofpeabody.com, like them on Facebook at www.facebook.com/acuraofpeabody, visit their Acura showroom and service center at 233 Andover Street in Peabody, Massachusetts, or call them at 888-825-7965.
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