07/21/2014 (press release: CambridgePRGroup) // NASHUA, N.H. // Audi of Nashua
In reality, a car owner’s idea of quality not only includes practical elements, like reliability and efficiency, but also the emotions that a vehicle’s styling or driving dynamics can evoke. Strategic Vision incorporated that more holistic view into its 2014 Total Quality Index (TQI), and for the third straight year, Audi led among luxury brands based on owner feedback.
Tapping the opinions of more than 38,000 new-vehicle owners, Strategic Vision inquired about both positive and negative experiences with each model, including actual problems, reliability, driving excitement and other measures that combine to create an emotional response. After that feedback was quantified into scores based on a 1,000-point scale, Audi ranked first among luxury brands in the TQI, while the Audi A5 Coupe, Audi Q5 and Audi Q7 were announced as winners in the Premium Coupe, Near-Luxury Utility and Luxury CUV segments, respectively.
“Reliability and overall quality are certainly important factors for any vehicle shopper, but luxury buyers also want a ride that can appeal to their emotions day-in and day-out, and Audi provides the best mix of gripping acceleration, emotive styling and impeccable engineering that will keep you out of the repair shop,” said Larry Bedell, general manager of Audi of Nashua, a New Hampshire Audi dealer. “Whether it’s the sleek design lines of the A5 or the sophisticated athleticism of the Q5 and Q7, Audi owners have a lot to rave about when reporting their experiences to research firms like Strategic Vision.”
More U.S. buyers turned to the Audi Q5 and Q7 in June, as both crossover SUVs experienced double-digit sales growth compared to the same month last year. With more than 4,000 models finding new homes, sales of the compact Audi Q5 rose by 15 percent last month, while the full-size Audi Q7 saw a 17 percent increase with 1,429 units sold. Those strong dealership performances helped the overall Audi brand set a June record by moving 16,867 units, a 23 percent jump year-over-year.
About Audi of Nashua:
A five-time winner of Audi’s prestigious Magna Society award, Audi of Nashua invites those in search of the world’s finest vehicles to explore its inventory of new and used Audi cars for sale. New Hampshire
Audi owners will also find a complete selection of Audi parts and accessories, as well as expert Audi service from factory-trained technicians. Discover the quality, performance and engineering that make every Audi special by checking out their inventory at www.audinashua.com, liking them on Facebook at www.facebook.com/audiofnashua, or calling their dealership, located at 170 Main Dunstable Road in Nashua, N.H., at 888-475-5701.
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