, 06/04/2015 /SubmitPressRelease123/
According to a survey of 839 Millennial men and women taken online in January 2014 by Crowdtap and MediaCT, the Millennial generation consumes content at a pace so rapid marketers should be clamoring to produce branded materials around the clock.
Just Who Are the Millennials?
Webster’s Dictionary calls them, “a person born in the 1980s or 1990s.” TechTarget and Wikipedia agree they’re “a segment of the population born between 1980 and 2000.”
While defining a Millennial may come with some grey room, their behaviors have created clear trends. The Millennial generation is unattached to organized politics and religion; they are connected by social media, yoked in debt, skeptical of others, opinionated and in no rush to settle down, yet above all this they are optimistic for the future.
How do we Reach Millennials?
The Crowdtap and MediaCT survey shows marketers that content creation is key to reaching the Millennials. Primarily, online media like multimedia press releases will help brands put messaging in front of this consumer group. Findings report:
• Millennials spend 18 hours a day consuming media (calculated including overlap like when watching TV and posting to Instagram at the same)
• Only 3% of Millennials read print newspapers and magazines
• Millennials spend 20% of their time surfing the Internet where they consume online news
• User generated content takes over 30% of Millennial’s time and consists of social media, email and texting
Armed with this information, how can marketers refocus to reach a Millennial audience? Turning a focus to Internet-based content and user generated activity will pay big dividends.
Submit Press Release 123 is ideal for Millennial outreach. By allowing users to include pictures, videos and files at no extra fee, Submit’s news is visually appealing to the Millennials. Submit also posts news online where Millennials are spending 20% of their time, then shares your news on social media sites where Millennials spend an additional 30% of their content consuming hours.
The conclusion? If a brand is targeting Millennials, then online content creation is a must. Get started with a Millennial outreach campaign today by submitting news to Submit Press Release 123 and allowing news distribution to place content directly in front of your audience.
Social Media Tags:Target Audience, Millennials, Content Marketing, Press Releases
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