Logo
  • About Wired PR News
  • Guidelines / FAQ’s
  • News Desk
  • Contributors
  • Online News Distribution
  • News Tags
  • Press Release Distribution
  • Submit Press Release
  • Pricing
  • Business
  • Dallas
  • Entertainment
  • Fashion
  • Law
  • Mesothelioma Asbestos
  • Press Releases
  • Real Estate
  • Technology
  • US Presidential News
  • whistleblower

4 Rules for Press Release Writing – Gain High Journalistic Value

Dallas, Tx, 10/12/2015 /SubmitPressRelease123/

Traditionally, a first major step to business marketing has been to strategize the release of a press release to give one’s public relations strategy a boost. However, times have changed in terms of how to make press releases effective. Digital marketing has facilitated an atmosphere where thousands of press releases are disseminated online, leaving journalists in a quandary of how to balance being able to sift through so many to find the most newsworthy items on borrowed time.

 

Many business marketers post their press releases to news wires, with the hopes that a chosen wire has the juice to send it out to thousands of publications on their behalf and ultimately see them reposted through authoritative sources. This is a good strategy. After all, statistics show that on average press releases are viewed an estimated 275 times weekly, and an average 70 times per week by the media. The more views a release receives the higher the chances of pickup and reposting.

 

However, according to Qamar Zaman, digital marketing expert and CEO of online press release distribution company Submit 123 PR, no matter how excellent a PR service is, the press release will not see the light of day unless it is well crafted. Says Zaman “journalists will not allow their integrity to be devalued by poor press release content. Business marketers must ensure that every release sent out possesses high journalistic value.”

 

The same sentiments were expressed in a previous Forbes article where top journalists of major publications were interviewed about the characteristics of the press releases they choose to read, and what makes some immediately eligible for the slush pile.

 

Rick Newman, a columnist with Yahoo! Finance, is quoted as stating in the piece “Press releases are an efficient way to get news out to reporters, but often the language used is very dense and tedious to get through. I sometimes read an entire press release and can’t pull out the key takeaway.”

 

Rules for Making Your Press Release Content King

 

Zaman says there are four primary ways to ensure that a business press release has the integrity needed to be welcomed by various media outlets. These are:

 

  1. Immediate Relevance – Press releases must possess a message that has immediate relevance to readers. They must prove to be relevant today; not tomorrow or yesterday.

  2. Storytelling Appeal – Press releases must in essence tell a story that sells the conflict and drama that people generally crave from any other news items they read. Businesses that have in their messages a story of triumph or overcoming challenges can particularly intertwine the element of drama relatively easily.

  3. Relatable Characters – Press releases should also be fact based, without made up characters, but the people spotlighted in each release should be relatable to readers. Before mentioning anyone in a business release, it is wise to ask, who will really care about this person?

  4. Newsworthiness – Press releases today like stories published in newspapers or magazines are items that give not only journalists but many members of the target audience of a given business their first dose of information about the topic being addressed. Therefore, the news within a press release should always be…well, newsworthy.

 

Business that are seeking effective distribution channels for their well crafted releases can visit  http://www.submitpressrelease123.com/ for more information about what Submit 123 PR has to offer.

 

Media Contact:

 

Submit Press Release 123

Salma Zaman

972-646-2788

Connect with Submit on Facebook, Twitter

 

 

News Provided By: Submit Press Release 123

 

Social Media Tags:press releases, business marketing, developing press release content, press release, average press releases, public relations strategy, news wires, digital marketing, online press release distribution company

Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com

Like Us on Facebook

It's only fair to share...Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Google+
Google+
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print
Tags: average press releases, business marketing, developing press release content, digital marketing, news wires, online press release distribution company, press release, Press Releases, public relations strategy
October 12, 2015   vision
Business, Press Releases average press releases, business marketing, developing press release content, digital marketing, news wires, online press release distribution company, press release, Press Releases, public relations strategy
×

  • Hot Deal for bitcoin traders at MinersCenter
  • Horror’s newest monster is… Oatmeal?

Press Release & News Distribution Topics

  • Arabic PR
  • Art
  • Auto News
  • aviation news
  • Bollywood News
  • BP OIL Spill News
  • Business
  • California
  • Call Center News
  • Copyright Law
  • Dallas
  • e-commerce
  • Education
  • Electronics
  • Employment Law
  • Entertainment
  • Family law
  • Fashion
  • Featured Stories
  • Food & Beverage
  • golf news
  • Green
  • Health & Fitness
  • Hollywood News
  • home decor
  • insurance
  • iPhoneNews
  • Law
  • Media News
  • Medical News
  • Mesothelioma Asbestos
  • military-news
  • Money & Finance
  • music news
  • new york
  • New York City
  • News
  • Noticias en español
  • Opinions
  • Personal Finance
  • Personal Injury Law News
  • Press Releases
  • Real Estate
  • Religious News
  • Restaurant Reviews
  • Social Media News
  • Social Responsibility
  • South Florida News
  • Sports
  • Technology
  • Top Stories
  • travel
  • UK Press Release
  • US Presidential News
  • VoIP News
  • Weather
  • Web Technology
  • Weddings
  • whistleblower
  • World News

Recent Posts

  • Reliable Garage Repair Solution in San Antonio TX is Ready to Help
  • How Commercial Air Filtration Systems Help with Office Productivity
  • Business Planning a Vital Element to Success, Shares Coaching Company Top Coach Consulting
  • NFM Lending named a Top Workplace for Eighth Straight Year
  • Get New Followers on Instagram Using These Techniques

Share Buttons

Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Google+
Google+
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print

Tags

accident asbestos Business California cancer clean air solutions clouse dunn khoshbin Dallas dallas employment death economy Education employment law attorney Employment Lawyer employment lawyers facebook Florida google government Health Hollywood insurance jonathan c reiter Lawsuit lawyer marketing Los Angeles marketing mesothelioma mortgage new york New York City nfm lending Obama Parcel2Go president Real Estate recession Search Engine Optimization social media study Texas texas employment Twitter U.S. Washington
News Tags >>

  • Our News on Google News
  • Yahoo News
  • Writing a Press Release
  • Press Release Distribution Services
  • A Sample Press Release Template
  • Social Media Press Release Distribution
  • Search Engine Optimized Press Release
  • Online News Distribution Benefits
  • Affordable SEO News Pricing
  • Dallas News
  • Latest Press Releases
  • Lawyer Press Release Service
  • News on Major online news sites
  • Google Local SEO
  • WiredPRNews Blog
  • WiredPRNews Feeds
Copyright © 2019 WiredPRNews.com | Press Release Distribution