Dallas, 06/16/2016 /SubmitPressRelease123/
Nonprofit Brings Financial Literacy Lessons to Your Fingertips
Transformance Inc., a nonprofit dedicated to creating an integrated services delivery model for economic empowerment, has recently launched their first consumer app to the public, Pocket Change USA. The free app is designed to let consumers track their finances while they learn, play, plan and connect with other learners. The version 1.0 of the app was created in conjunction with Chicago-based Noggin Labs, a leader in creating interactive gamification learning platforms.
Pocket Change USA represents a distinct departure from the manner in which Transformance has traditionally delivered its core services of one-on-one consumer credit counseling. With the app, users will now have 24/7 accessibility to Transformance’s financial literacy and educational resources right at their fingertips. The app’s features are interactive, gamified and outcome-driven with both measurements and analytics.
“Our smartphones and handheld devices are a personal and private resource where studies have proven that technology can drive behavioral change,” said Ken Goodgames, CEO of Transformance. “As a financial capability advocate, Transformance needs to reach our target audience where they are and Pocket Change USA can accomplish that.”
Transformance will be holding a local media event for Pocket Change USA when it debuts the new Economic Empowerment Center at its Dallas headquarters later this year. The national media launch for Pocket Change USA is September 21-24 at the FinCon Media Expo in San Diego.
Pocket Change USA consists of four different features, each benefitting the end user in a unique way:
Learn – Users learn about the concepts that make up financial health, like saving for the future, making budgets and eliminating debt. Users begin with the basics and become experts through engaging videos, infographics, and interactive lessons.
Play – Users play games that allow them to practice their skills and have fun. A wide variety of games test understanding of important concepts and challenge users to put them into action.
Plan – Users plan on tackling day-to-day needs with interactive resources that help with finances. Users can choose a path, such as developing a plan to create a rainy day fund or track their own personal spending habits.
Connect – Users connect with Transformance in order to receive immediate assistance. Real-time chats, forums, and questions are answered by Transformance financial coaches.
Transformance hopes to reach up to 10 million young adults and families with Pocket Change USA, over 80 percent of whom are in the aged 18-44 target market, where financial lessons matter the most. Users can download the free 1.0 version of the app from The App Store or Google Play. In addition, an online version of the app is available for non-smartphone users at the Pocket Change USA official website, www.pocketchangeusa.org.
About Transformance Inc.
In 2015, the agency will have delivered more than 125,000 consumer interactions through financial counseling, outreach, and education. In 2016, the agency expects to serve up to 1 million low and moderate-income families with transformative financial learning solutions accessible online and through a new mobile app.
Since its founding in 1974 as Consumer Credit Counseling Service of Greater Dallas, the agency has empowered clients to overcome adversity and attain their financial goals. Services include credit/budget counseling, financial education, housing counseling, individual debt management and bankruptcy counseling. Transformance provides the following programs and services:
• Provides a national nonprofit resource dedicated to confidential and professional counseling to assist financially distressed or economically vulnerable families
• Develops and fosters community educational programs on family money management, budgeting and the wise use of money and credit
• Develops and maintains a positive working relationship with the credit community, employee assistance programs, professional counselors and community-based social service agencies
• Provides opportunities for economic empowerment of low and moderate income families and with a particular focus on at-risk communities such as seniors, military families, veterans, communities of color and single, female-headed households
• Enables good financial knowledge early in life through its focus on education of students (K -12) and their parents through agency strategic partnerships
Transformance Inc. is a 501(c)(3) nonprofit founded in 1974 and is a United Way Service Provider as well as an HUD-approved multistate housing counseling and education organization. The agency is formally accredited every four years by the Council on Accreditation for Children and Families (COA) to ensure compliance with top industry standards and best practices. The agency has its headquarters in Dallas, Texas, with satellite offices in Arlington; Austin; Amarillo and Ardmore, Oklahoma.
To read more about Transformance Inc., or for an annual report, visit http://www.transformanceusa.org.
Transformance Media Contact:
Senior Account Manager
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