Entity Based SEO for Lawyer Marketing & Branding

How Law Firms Can Benefit from Google Entity Based Search to improve law firm branding and marketing.

Google’s New Instant Search Feature Changes Long-Tail Keyword Search Results

09/09/2010   The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing […]