Corporate Culture Matters, Says Goodway Group

April 18, 2016


Goodway Group, a managed services programmatic media firm, values women in the high-tech workforce.

Goodway Group Debuts Validate360™

February 24, 2016


Goodway Group debuts Validate360™, a product suite measuring actual sales and in-store visits against digital advertising spend and delivery.

6 Tips for Managing a Virtual Workforce

February 17, 2016


Goodway Group, a managed services programmatic media firm, gives six tips for managing a virtual workforce.

Goodway Group Develops Algorithm to Manage Ad Frequency

January 26, 2016


Goodway Group, a leading managed-services programmatic partner, develops an algorithm as a value-added service designed to manage ad frequency.

Goodway Group Explains Cross-Device Targeting

January 19, 2016


Goodway Group, a managed services programmatic media firm, explains cross-device targeting and why marketers should start doing it now.

2016 Digital Marketing Predictions

December 29, 2015


Jay Friedman, chief operating officer of the programmatic ad tech firm Goodway Group, offers his predictions on 2016 digital marketing trends.

Goodway Group Unveils Target Rating Points Calculator

December 15, 2015


Goodway Group, a managed services programmatic media firm, unveils a target rating points calculator as a part of a total website revamp.

A Digital Advertiser’s Holiday Checklist

December 1, 2015


Goodway Group shares tips for advertisers on how to maximize the effectiveness of digital holiday ads.

Goodway Group Hires Allen Afshar

November 3, 2015


Goodway Group, a managed services programmatic media firm, announced the hiring of Microsoft’s Allen Afshar as their Western U.S. regional sales director

Goodway Group Hires Brody O’Harran

September 1, 2015


Goodway Group has announced the hiring of Microsoft’s Brody O’Harran as their new executive vice-president of sales.

 
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