Selling in stories has moved beyond the realms of the telephone pitch

Press release pitching is moving away from traditional methods to take a more social approach.

Distributing to an Array of Wires Will Have a Positive Impact on SEO Campaigns

Distributing search engine optimisation (SEO) press releases to a broad range of newswires will have a positive impact on the rankings of keywords

Social media campaigns need to incorporate SEO tactics, but not guided by them

Social media agencies need to be careful how they incorporate SEO activity as obvious tactics could damage a brand’s following warns Punch Communications.