Smashpop is releasing an NFT collection through the NeonCity NFT street clothing project – Wired PR Lifestyle Story
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Jason Goh is a social media celebrity and content creator, perhaps more popular Smashpop, has released its first NFT series called POPDAWG NFT.
Known for his photography, blogging, and technology review skills, Smashpop has also taken on the role of Chief Designer in a project now called. NeonCity NFT.
A pioneer in the Asian streetwear fashion NFT scene
NeonCity NFT is an Asian street fashion NFT brand that brings together streetwear designers from Japan, Taiwan, Hong Kong, Singapore and Malaysia.
Its intention is to expand the limited edition and exclusive collaboration of street clothes and merchandise of well-known designers. Street clothes can be bought online or in physical stores, and the goods will be distributed through large retailers.
Based on NeonCity NFT’s track record, it plans to launch its first physical store in Singapore, Hong Kong or Japan on an unknown date.
How POPDAWG NFT works
The collection of POPDAWG NFT will start with a total supply of 3,888 NFT at a price of 0.028 ETH (about 478 RM at the time of writing).
Each NFT works as an access card, if you wish, for special benefits and participation in future activations based on the NeonCity NFT roadmap.
According to the group’s website, owning a POPDAWG NFT will allow a collector to charge for all street clothing and merchandise sold by NeonCity NFT. 30% of net profit will be regularly aired for each holder, the group said.
Once its participation program is up and running, each POPDAWG NFT will create $ POPBONE, which can be used to trade limited edition and exclusive street clothing.
Dictionary time: NFT staking is a way to get passive income in the world of cryptography. There, NFT holders lock their assets on decentralized financial (DeFi) platforms to receive rewards without having to sell NFT collections.
The second series of NeonCity NFT is expected to be released in Q1 2022.
Growing the availability of NFT in Malaysia beyond digital art
What NeonCity NFT is trying to achieve is basically becoming an exclusive Web 3.0 street clothing club, where POPDAWGNFT will serve as a sign of its membership.
It is an echo of the Bored Ape Yacht Club concept, which features an exclusive foreign social club, animator Jimmy Fallon, basketball star Steph Curry and now members like artist Post Malone.
You know: Web 3.0 is based on the basics of decentralization, openness, and greater usability of users.
For the most part, NFTs in Malaysia have been used to sell digital artwork mainly so far. With the debut of NeonCity NFT, the concept of metaverse and NFTs have entered the Malaysian fashion scene.
Abroad, NFTs and the fashion world are already mixed with examples of sneaker designer Jeff Staple Releasing NFT shoes, Adidas recently announced Launching a collection of NFT street clothes, and Nike the purchase of a business which makes NFTs and virtual sneakers.
NeonCity NFT is likely to have a big impact in Malaysia, especially among street clothing enthusiasts competing for exclusive limited edition collections.
It has not yet been clarified what street clothes or merchandise produced by NeonCity NFT will look like. The aim of the project is first and foremost to build a community, reward added value over time and develop its offering based on the community.
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As with all other NFT projects, there are good and bad tokens on the market at the same time and it can be difficult to distinguish them from each other without a trained eye.
Needless to say, the NFT market is relatively immature and largely unregulated, which can jeopardize collectors in terms of volatility (unregulated price jumps or falls) and liquidity (finding the right buyer willing to pay your price). example.
Therefore, it is always advisable to start your NFT investments carefully before making any decisions. The only advantage we can see with NeonCity NFT’s community building strategy is that it has revealed who its core team is, and that it has provided a variety of platforms for interested members to contact and discuss.
This at least mitigates some of the risks, as many NFTs and crypto projects operate under anonymity or aliases.
Featured Image Credit: SmashPop, NeonCity NFT
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