Lifestyle

Get a new look at the Cup! – Wired PR Lifestyle Story

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Welcome to our new look. We are happy to present our remodeling and walk the memory lane …

First, it’s a strange change; just do a sharp haircut and when you don’t know the person in the mirror. But we hope this updated look will make the site fresher and more enjoyable, and we also hope that new readers will be able to help you browse the evergreen posts in the archives. Hopefully, the design will be as popular and nice as the old site. “It looks like my living room was redecorated,” said a reader named Jennifer.

When we decided to redesign the site, we squeezed ourselves to get to work RoAndCo, A huge creative studio owned by a woman based in Manhattan. They immediately understood our goals and designed new elements such as a custom logo, color scheme and typography system.

Then we worked Man, the geniuses who developed the background of our website (it’s huge and complicated!). Above are Rachael (creators and director of accounts) and Michael (creators and technology director), the two prettiest couples based in the state.

Want to see what Cup of Jo has looked like in the last 14 years? It has changed so much! Here is a timeline:

2007-2010

When I decided to play blogging in 2007, my little brother created the name blogspot and randomly called it “Jo Cup”. My career was in magazines, but I thought it would be fun to mix it up on nights and weekends. (Also, I had just broken up with an old boyfriend and had the distraction of eating chips on the couch and sending messages from my cell phone.)

2010-2013

Over the next two years, the Jo Cup grew faster than I expected and I realized it could become my daily job. I left the Glamor editorial to focus on the full day at the Copa Jo. In fact, the transition felt like a major career risk. My concern was that blogs would not become a respected path in the media world and that I would waste time experimenting and start all over again in magazines.

2013-2015

Luckily, the site grew, as did my family – by this point, Alex and I had two little boys. In 2013, we did a remodel with the wonderful design agency One Apartment. (I like how the header balloon was slightly shrunk and how new sites added new colors.) And in 2014 I also hired my first teammate: wonderful Caroline!

2015-2019

We did it six years ago, in 2015 greater remodeling. One Apartment it created a new look, as well as a robust classification system for archives. I finally bought the cupofjo.com domain (a guy from Texas was sitting there waiting for me to buy it) so we negotiated years), and we migrated the entire site from blogspot to WordPress.

2019-2021

A couple of years later, I updated the photo at the top right, officially Toby was no longer a baby. That’s all!

This brings us to the moment when we are launching our newest remodel. We’ve been craving a fresh look / look for a few years now. We wanted the Joaren Cup to feel more current and stronger. We hoped to add more entry points to messages from the past that would make it easier for people to explore perennial leaf content (including Japanese parents, marriage secrets, and house makeover). We wanted this site to reflect our team and not have my photo on the home page (which seemed like a personal blog).

Maureen, Kim and I at Zoom

We hope you enjoy looking around, and we really appreciate it because you are here. Thank you for reading. xoxo

(Photo by Stephen Morris / Stocksy.)

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