why data security and privacy are key to cloud storage – Wired PR Lifestyle Story

Nowadays everything can be negotiated online. People rely on the Internet for their daily needs, many of whom also rely on the Internet to store personal data.

This rise in online storage means that more personal data — from official photos and sensitive documents — is floating in the cloud, making it a tempting target for cybercriminals.

The theft and exploitation of such data can result in significant financial loss and personal injury. Therefore, it is essential that users take the necessary safeguards to prevent such data theft and fraud.

Why privacy is a serious issue

Violations of privacy can occur to any user or company, and can be found to be harmful.

For example, in November 2019, Alibaba’s China shopping website was Taobao hit by an attack which resulted in more than $ 1.1 billion in data.

The attack took place within eight months of a Chinese software developer crawling the site, secretly violating user information until Alibaba noticed what was happening. The stolen data included user IDs, cell phone numbers, and customer comments.

In Singapore, the MyRepublic telecast a data breach in which the personal data of almost 80,000 users — for example, scanned copies of customer NRICs — were corrupted. The event took place on August 29, 2021 on a third-party data storage platform used to store the personal data of MyRepublic mobile customers.

These data breaches seem unrelated at first glance, but they can cause deeper problems. It can be information that scammers can use to exploit and economically defraud users of the data breach, as well as their friends and family.

Common scams related to Singapore data are phishing and social media scams.

Phishing scams occur when scammers send an official-looking email or text message stating that you belong to a reputable organization with which you have a regular relationship, such as your bank. Scammers use personal data to disclose credit card or bank information to victims.

Social media representation scams occur when a scammer pretends to be a friend or loved one in an emergency. One person will try to take advantage of another person’s concern to defraud or steal money.

These scammers often appeared as bank employees and accessed victims ’bank accounts or their bank card information and made unauthorized transactions.

With more and more scammers hiding on Singapore victims hiding on the Internet, it is a serious concern for us to take precautionary measures about our personal data online.

We can do this by hitting the right data storage provider to prevent security breaches and future mourning.

Treasure Cloud: Cloud storage provider

Focusing on privacy, Singapore Treasure Cloud it was launched by a team of cybersecurity experts who provided the technology to build the technology that secured the assets of banking, consulting and telecommunications giants.

It also offers ‘customer-side’ encryption services for its data storage.

“This means that every time a file leaves your device it is encrypted with your unique key, and will never be seen or accessed by third parties in plain text, not even by us. Your keys are created for your use only,” the company explained.

In other words, only you will know your encryption key, and even Treasure Cloud staff will not be able to decrypt your files.

Encryption shuffles a file using a secret key, making it unreadable. To disrupt the file and recover the original information, you must have knowledge of the secret key and the specific algorithm used to confuse the file.

“Your files are encrypted, whether they are stored, transported, or in use. Only you can control who can access files that are valuable to you, ”added Treasure Cloud.

While data privacy is a major concern, Treasure Cloud found that most major Internet users are not actively seeking solutions that truly protect data privacy.

Given the importance of data breaches for large organizations such as Alibaba, it is essential that Internet users take the initiative to protect their personal data.

Another concern of Treasure Cloud is the concern that users have when they use other cloud storage providers to protect their data privacy.

Treasure Cloud said many agree with the situation and continue to use cloud solutions that work for them and do not question how they are giving up their rights to major technologies when using their cloud storage solutions.

“For example, on cloud storage platforms like Google, when you sign up for cloud storage, you must agree to the terms and conditions, which generally means that you have permission to view, analyze, and sell your data,” he said.

“We decided it was basically wrong, so we decided to build a truly private solution for users to store their data. With customer encryption, our technology promises that your privacy is never compromised. “

What are the advantages and features of Treasure Cloud?

Unlike some cloud storage accounts, where each account stores data separately with different login details, Treasure Cloud is the only platform that allows you to connect your other cloud storage accounts in one place.

The Treasure Cloud web interface is easy to use, with smooth animations for each action and clear navigation tools. It also offers mobile apps for iOS and Android devices, and the Windows-only desktop app is in beta.

Treasure Cloud works with leading technology providers such as Amazon Web Services (AWS), Microsoft Azure, and Intel to create its own cloud storage product. This means that decent loading and unloading speeds are fairly guaranteed.

AWS provides Treasure Cloud storage, Microsoft Azure provides processing power for the platform, and Intel supports it through user and private encrypted key storage.

Meanwhile, Treasure Cloud can encrypt files on third-party storage platforms, such as Google Drive, Dropbox, and Box, when users upload them to third-party storage via Treasure Cloud.

“You can connect your cloud accounts so that you can manage, share, and search all your files in one place. There’s no fragmented cloud storage and no worries about your privacy risks,” he said.

This means that users can preview files from other accounts, as well as copy, delete or move them. This can be very useful for people who have multiple cloud accounts and need a hub to access all their cloud data.

To copy or move files, customers must select one or more files, and then select “Copy” or “Move” from the navigation bar at the top of the platform. They can select multiple files and all in one go.

Treasure Cloud also provides previews of images, videos, sounds, and various types of documents, such as PDFs, Microsoft Word documents.

Users can also share files with others, so that only the desired recipient will have access to it with peace of mind. When in transit or in use, the files are protected from malicious interference, Treasure Cloud said.

In addition, they can use password protection to share files as an additional layer of security.

When registering an account, users can also select the zero knowledge service for another security layer. This feature prevents Treasure Cloud from storing your account recovery keys; so make sure you have a secure backup if you choose this option as the only recovery key.

How to sign up for a Treasure Cloud account

All new customers need to do is go there registration form In Treasure Cloud and enter your email address.

An email with a secure verification code will be sent in seconds. Users then enter a verification code to complete the account creation.

The standard account is free, with an initial storage space of 10 GB. Users can link to three cloud accounts, and there is no limit to uploading and downloading. Other higher-level accounts are for 1TB and 4TB storage space, and require monthly fees starting at $ 9.99.

Get 10 GB for every successful referral for free

To sweeten the deal, Treasure Cloud adds 10 GB of storage to each user’s account for every successful referral, up to 800 GB. The person will also receive an additional 10 GB.

To submit a referral, users can click the Treasure Cloud profile button, go to ‘Settings’ and select ‘Referrals’. An exclusive referral link will be available for customers to share with friends and family.

Alternatively, users can be invited directly from the “Invite box” under “Settings” or when they reach the web application’s landing page.

Once you accept the invitation, you will receive a notification and you will receive an additional 10 GB of storage for your successful invitation.

You can sign up for a Treasure Cloud account here.

This article is written in collaboration with Treasure Cloud.

Featured Image Credit: Treasure Cloud, LancerX