2022 Adolph Brand Strategy Summit & New Product Release Conference: Overcome Uncertain Challenges & Seek Certain Growth
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At present, China’s care industry is facing new challenges and opportunities due to multiple factors, such as the slowdown of macroeconomic growth, lack of market vitality, and repeated epidemic outbreaks.
How to seize the opportunity, find the breakthrough, and achieve new development?
On September 8, the 2022 Adolph Brand Strategy Summit and New Product Release Conference with the theme of “Gathering Strength to Achieve New Heights” was held in Guangzhou. At the conference, Adolph revealed the brand development strategy, which is highly likely to blaze new trails for the industry.
“In consideration of the market demand, we will develop new products and focus on cultivating the second echelon of Adolph growth.” Li Zhizhen, President of Adolph, said in her speech at the Summit that Adolph will give full play to its brand advantages and, at the same time, combine the diversified needs of consumers to make breakthroughs in various aspects like technology, product, channel, marketing and so on. To further consolidate its leading position in the high-end fragrance care industry and move towards the vision of “becoming the world-class personal care products enterprise,” Adolph needs to overcome uncertain challenges and seek certain opportunities in the market.
1. Build a national laboratory and constantly innovate in science and technology
Adolph is an extremely innovative brand in China’s care market. At the beginning of its establishment in 2013, Adolph opened up a new track of high-end fragrance care, relying on its “5 senses fragrance essential oil” and “48-hour fragrance retaining technology”, and achieved differentiated development. In just a few years, it has grown into a leading domestic care brand.
Over the years, while accumulating abundant care technologies, Adolph also spent hundreds of millions of yuan on creating the exclusive R&D institution—Adolph Scientific Research and Innovation Laboratory.
It is understood…
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