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To be successful in business, you’ve got to understand your audience and how they feel about your products. Simply guessing at their preferences often leads to poor performance and missing sales targets.
What do your customers or clients like and dislike about your offerings? What new features or modifications do they want to see? What needs and preferences drove them to consider your products or purchase from you?
If you can answer these types of questions, your path to higher revenue and company growth is much easier.
How To Get Valuable Customer Feedback
Customer opinions are very useful. But how can you get this information? Sending out surveys is one option. However, every marketer knows that people are reluctant to complete traditional surveys. You may get some helpful information, but many (and probably most) recipients will ignore the request. You can offer participation incentives, but even that may not move the needle much.
Your customers’ refusal to respond can be surprising. After all, you’re asking questions because you want to improve your products, which benefits them. But the reality is that people today tend to have excessive professional and personal demands on their time, and the idea of spending even 10 minutes completing a survey can feel like a significant commitment.
Also, the fact that surveys tend to be an out-of-context experience can be a negative. Your request may arrive when the person isn’t currently using your product and is focused on other things. Consequently, they choose not to participate. Or, if they do participate but at a time when they haven’t recently used your product, their feedback can be vague or even inaccurate.
That’s why companies are increasingly using what are called “in-product microsurveys” (also referred to as “contextual microsurveys” or “in-app microsurveys”). If your business needs better intel on your audience, you should learn more about this valuable type of…
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