Augmented Reality and Virtual Reality Market Size to Grow by USD 162.71 billion | Technavio – Press Release

NEW YORK, March 31, 2022 /PRNewswire/ — The augmented reality (AR) and virtual reality (VR) market size is expected to increase by USD 162.71 billion from 2020 to 2025. Moreover, the growth momentum of the market will accelerate at a CAGR of 46% during the forecast period.

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Key Augmented Reality and Virtual Reality Market Report Highlights:

1. YoY growth (%): 25.13%
2. Performing market contribution: APAC at 34%
3. Key consumer countries: US, China, and Japan

Regional Market Analysis

With 34% of the growth originating from APAC, this region will record a fast growth rate from 2020 to 2025. Factors such as the presence of key vendors; the growing gaming industry in Asia, especially in Japan, China, and India; and rising investments in AR and VR technologies to expand their application in different fields will drive the augmented reality (AR) and virtual reality (VR) market growth in APAC during the forecast period.

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Key Vendors and their Offerings

Alphabet Inc., Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Snap Inc., Sony Corp., and Toshiba Corp., among others., are some of the key vendors in the augmented reality and virtual reality market. The offerings of a few of these vendors are listed below:

• Alphabet Inc. – The company offers AR and VR under the brand name Google AR & VR.
• Facebook Inc. – The company offers AR and VR under the brand name Oculus virtual reality products.
• HP Inc. – The company offers AR and VR under the brand names Workstation Class VR: HP Z840 Workstation, Production Class VR: HP Elite 800 VR Ready PCs, Mainstream VR: HP Z440 Workstation, HTC Vive Head-Mounted Displays and HP Sprout PRO.
• HTC Corp. – The company offers AR and VR under the brand name VIVE Enterprise Solutions.
• Magic Leap Inc. – The company offers AR and VR for applications including Health, Defense and Public Sector, Manufacturing, Oil and Gas, Automotive, Transport and Architecture, Engineering and Construction.

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Key Market Driver

• Increasing demand for VR and AR technology:
• A rising number of customers are actively looking for information related to VR. AR and VR applications enable users to use the technology in a more user-friendly manner. Wearable technology platforms will likely enhance the utility of AR. The growing application area of AR and VR technology in different fields, such as education, medical, retail, and training, will further boost the growth of the global AR and VR market.

Key Market Trend

• Adoption of various business strategies by vendors:
• The increasing number of partnerships and collaborations among vendors will drive the growth of the global AR and VR market during the forecast period. Vendors are opting for diverse business strategies, such as partnerships and collaborations, with end-users and other vendors. This will help them improve and upgrade their product portfolios and explore new application areas for their AR and VR software platforms. Such strategies are expected to drive the growth of the global AR and VR market during the forecast period

To know about a few other market drivers, trends, and challenges.

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Table of Contents

1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 10:  Value chain analysis: Application software

                                2.3.1 Inputs 

                                2.3.2    Software development process

                                2.3.3    Marketing and distribution

                                2.3.4    Post-selling services

                                2.3.5    Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 11:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 12:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 – 2025 

                                Exhibit 13:  Global – Market size and forecast 2020 – 2025 ($ billion)

                                Exhibit 14:  Global market: Year-over-year growth 2020 – 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 15: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition – Five forces 2020

5.    Market Segmentation by Technology                    

                5.1 Market segments

                                Exhibit 22:  Technology – Market share 2020-2025 (%)

                5.2 Comparison by Product    

                                Exhibit 23:  Comparison by Technology

                5.3     AR – Market size and forecast 2020-2025               

                                Exhibit 24:  AR – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 25:  AR – Year-over-year growth 2020-2025 (%)

                5.4     VR – Market size and forecast 2020-2025               

                                Exhibit 26:  VR – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 27:  VR – Year-over-year growth 2020-2025 (%)

                5.5     Market opportunity by Technology        

                                Exhibit 28:   Market opportunity by Technology

6. Customer landscape                         

                                Exhibit 29:  Customer landscape

7. Geographic Landscape                     

                The regions covered in the report are:

• North America
• APAC
• Europe
• MEA
• South America

                7.1 Geographic segmentation

                                Exhibit 30:  Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 31: Geographic comparison

                7.3 North America – Market size and forecast 2020-2025          

                                Exhibit 32:  North America – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 33: North America – Year-over-year growth 2020-2025 (%)

                7.4     APAC – Market size and forecast 2020-2025          

                                Exhibit 34:  APAC – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 35:  APAC – Year-over-year growth 2020-2025 (%)

                7.5     Europe – Market size and forecast 2020-2025       

                                Exhibit 36:  Europe – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 37:  Europe – Year-over-year growth 2020-2025 (%)

                7.6     MEA – Market size and forecast 2020-2025           

                                Exhibit 38:  MEA – Market size and forecast 2020-2025 ($ billion

                                Exhibit 39:  MEA – Year-over-year growth 2020-2025 (%)

                7.7     South America – Market size and forecast 2020-2025        

                                Exhibit 40:  South America – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 41:  South America – Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 42: Key leading countries

                7.9     Market opportunity by geography           

                                Exhibit 43:  Market opportunity by geography ($ billion)

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1    Increasing demand for AR and VR technology

                                8.1.2    Product launches

                                8.1.3    Increasing number of M&A activities

                8.2 Market challenges              

                                8.2.1    High development costs associated with AR and VR apps

                                8.2.2    Risks associated with AR and VR applications

                                8.2.3    Limitations of AR and VR technology

                                Exhibit 46:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1    Increasing popularity of coffee among millennials

                                8.3.2    Growing demand for premium and specialty coffee

                                8.3.3    Promotion strategies by vendors to increase coffee consumption

9. Vendor Landscape                             

                9.2 Vendor landscape               

                                Exhibit 48:  Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 49: Landscape disruption

                9.4 Industry risks        

                                Exhibit 50: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 51: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 52: Market positioning of vendors

                10.3  Alphabet Inc.    

                                Exhibit 53:  Alphabet Inc. – Overview

                                Exhibit 54:  Alphabet Inc. – Business segments

                                Exhibit 55:  Alphabet Inc. – Key offerings

                                Exhibit 56:  Alphabet Inc. – Segment focus

                10.4  Facebook Inc.   

                                Exhibit 57:  Facebook Inc. – Overview

                                Exhibit 58:  Facebook Inc. – Business segments

                                Exhibit 59: Facebook Inc. – Key news

                                Exhibit 60:  Facebook Inc. – Key offerings

                10.5  HP Inc.

                                Exhibit 61:  HP Inc. – Overview

                                Exhibit 62:  HP Inc. – Business segments

                                Exhibit 63:  HP Inc. – Key news

                                Exhibit 64:  HP Inc. – Key offerings

                                Exhibit 65:  HP Inc. – Segment focus

                10.6 HTC Corp.

                                Exhibit 66:  HTC Corp. – Overview

                                Exhibit 67:  HTC Corp. – Business segments

                                Exhibit 68:  HTC Corp. – Key offerings

                10.7  Magic Leap Inc.

                                Exhibit 69:  Magic Leap Inc. – Overview

                                Exhibit 70:  Magic Leap Inc. – Product and service

                                Exhibit 71:  Magic Leap Inc. – Key news

                                Exhibit 72:  Magic Leap Inc. – Key offerings

                10.8  Microsoft Corp.

                                Exhibit 73:  Microsoft Corp. – Overview

                                Exhibit 74:  Microsoft Corp. – Business segments

                                Exhibit 75:  Microsoft Corp. – Key news

                                Exhibit 76:  Microsoft Corp. – Key offerings

                                Exhibit 77:  Microsoft Corp. – Segment focus

                10.9  Samsung Electronics Co. Ltd.      

                                Exhibit 78:  Samsung Electronics Co. Ltd. – Overview

                                Exhibit 79:  Samsung Electronics Co. Ltd. – Business segments

                                Exhibit 80:  Samsung Electronics Co. Ltd. – Key news

                                Exhibit 81:  Samsung Electronics Co. Ltd. – Key offerings

                                Exhibit 82:  Samsung Electronics Co. Ltd. – Segment focus

                10.10 Snap Inc.

                                Exhibit 83:  Snap Inc. – Overview

                                Exhibit 84:  Snap Inc. – Business segments

                                Exhibit 85: Snap Inc. – Key news

                                Exhibit 86:  Snap Inc. – Key offerings

                10.11 Sony Corp.        

                                Exhibit 87:  Sony Corp. – Overview

                                Exhibit 88:  Sony Corp. – Business segments

                                Exhibit 89:  Sony Corp. – Key news         

                                Exhibit 90:  Sony Corp. – Key offerings

                                Exhibit 91:  Sony Corp. – Segment focus

                10.12 Toshiba Corp.  

                                Exhibit 92:  Toshiba Corp. – Overview

                                Exhibit 93:  Toshiba Corp. – Business segments

                                Exhibit 94:  Toshiba Corp. – Key news

                                Exhibit 95:  Toshiba Corp. – Key offerings

                                Exhibit 96:  Toshiba Corp. – Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market definition

                                11.1.2 Objectives

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 97:  Currency conversion rates for US$

                11.3 Research Methodology 

                                Exhibit 98:  Research Methodology

                                Exhibit 99: Validation techniques employed for market sizing

                                Exhibit 100: Information sources

                11.4 List of abbreviations        

                                Exhibit 101: List of abbreviations

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