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Huang Wei, Viya, has been accused of hiding his personal income and making false statements in 2019 and 2020.
China has imposed an unprecedented $ 210 million fine on a major direct player for tax fraud, exacerbating crackdown on online agents that President Xi Jinping has become well-known in recent years.
Huang Wei – also known as Viya – was sentenced to pay 1,340 billion yuan in back taxes, late fees and fines, the state tax administration said in a statement on its website on Monday. He avoided taxes of 643 million yuan in 2019 and 2020 by hiding his personal income and making false statements, the statement added.
Shares of China’s largest live broadcasters and services fell in New York, with Bilibili Inc. down 11.6%, Alibaba Group Holding Ltd down 5.8% and Joyy Inc. down 4.7%.
Huang apologized immediately after announcing the sentence, saying he felt “very guilty” on his Twitter account similar to his Twitter account. “I fully support the tax regulator’s decision and will actively raise funds to pay the fines within the deadline,” he wrote.
Viya’s representatives did not immediately respond to a request for comment.
The fine is even higher for online retailers like Viya, which compete every night to convince buyers to spend millions of dollars on things like cosmetics, appliances and clothing. Alibaba’s Taobao is one of the biggest stars in the market, attracting traffic and driving consumption.
Government departments need to better coordinate and encourage efforts to regulate the live reproduction industry and combat tax fraud, the official Xinhua News Agency said in a report on Tuesday.
Using the data analysis, the Hangzhou city tax office suspected that Huang had evaded taxes and did not rectify the situation after repeated warnings, the report said.
The section points out that Beijing is focusing on the area of online streaming commerce, which has grown with little regulation in recent years as part of Xi’s wealth-sharing boom. Reputable cases can scare traders and brands based on their sales promotion format, not only on Alibaba, but also on various rival platforms.
Play the video In September, tax authorities announced tougher rules covering celebrities and live players, and last month two of the sellers were fined a total of $ 15 million for income tax fraud. Zhu Chenhui and Lin Shanshan’s Taobao and Weibo pages are now blank.
Live streaming is part of a variety show, advertisement and group chat – a pioneering format in China that has become more popular since the pandemic began. Livestreaming sales are expected to reach more than 1.2 trillion yuan this year, up from 19 trillion yuan in 2017, according to research firm iiMedia.
Viya had sales of more than 31 billion yuan in 2020, the most of its members, 36kr.com technology media reported earlier.
His fine is higher than that charged to actor Fan Bingbing in 2018, as the government launched a campaign to sustain the entertainment industry. Fan and affiliated companies were ordered to pay back about 884 million yuan in taxes and fines.
Fan has largely disappeared from the entertainment scene from his punishment. These reprehensible remarks by the central government mark the end of a celebrity’s career.
“Everyone is equal before the law, there is no‘ superstar ’or‘ rich and powerful ’, no one can despise the law and expect to be lucky,” the official Xinhua News Agency official said in a comment on Fan.
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