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Eternals and movies that can save all movies

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He is a monitor a weekly column Dedicated to everything that happens in the world of WIRED culture, from movies to memes, from TV to Twitter.

In the last year and a half, apart from writing by hand, little can be done about the state of cinema. Of course, we have made our the right part. And really, what else is there? When Covid-19 crashed on Earth, theaters closed, and that was almost the least problem in the world. Since then, moviegoers have spent a lot of time with video ordering and Hollywood has turned its attention to guessing what the hell to do. Do they have to do all the premieres until the theaters are completely reopened? Want to stream everything? Something hybrid? At the moment the industry has tried almost everything, with different results.

At the core of this — at least for now, in what would traditionally be the summer blockbuster season — are two key players with two key perspectives: Warner Bros. and Disney. First announced in December last year, it would release all 2021 films on the streaming service, HBO Max, the same day those films hit theaters. Disney, meanwhile, began the year exploring models, which it released in theaters, but at the same time offered them at Disney + for $ 30 in pop. It’s hard to classify whether one of these gambits was successful or failed — both of which have increased streaming subscribers; no one has had a $ 100 million film in its opening weekend. Like everyone else, their situation continues to move forward.

That’s why it’s something new Forever the trailer feels hopeful. It doesn’t have to be too happy, but in addition to looking wonderful, the latest teaser also has the air of an Event Movie, similar to the title. Avengers: Endgame or the first A wonderful woman. The hottest Marvel actress to date (Angelina Jolie, Salma Hayek, AtlantaBrian Tyree Henry, Crazy Rich Asians‘Gemma Chan, Game of Thrones‘Richard Madden and Kit Harington’), directed by an Oscar-winning filmmaker — Chloé Zhao — and is announcing the date for the non-popcorn season on November 5th. I will save the movies or at least keep the movies in 2021.

When he goes down, he will have some tracks in front of him. Early summer Marvel Black window it came out pretty well the same day it hit theaters and Disney +. Free Guy it managed to surpass the box office screenings, even though it premiered only for the theater and began to expand on the Delta variant of the Covid-19. Next: The legend of Shang-Chi and the ten rings, Will be Marvel’s first exclusive theatrical work in two years ’time when it goes down on September 3rd. That is to be expected Forever there will also be a theatrical release; filmmakers and comic book fans just hope that theaters can offer them on many screens so that everyone can have a socially distant view.

Forever, of course, he will not be alone. In an almost clash of Disney and Warner Bros. strategies, the film comes out in less than two weeks Dune“Another fall.” asking to see it in theaters. Dune Director Denis Villeneuve is quite adamant that fans will experience the adaptation of Frank Herbert’s classic science fiction on the big screen, as well as write a letter Variety his studio condemns the decision to release the film on HBO Max. ‘Warner Bros.’ means decision Dune he doesn’t have the opportunity to work financially to make it viable, ”he wrote. The question of money won’t be answered until October, but whether or not Villeneuve’s film should be seen in a theater, Forever director Zhao, who saw the first screening of the film, has thoughts. “It gives me hope that a filmmaker like Denis can really take advantage of his vision and be able to assemble something so incredible, so cinematic.” he said Sight and Sound magazine. “I was amazed by the experience I had in that room. But I’m afraid how many people will have that experience or not, in a theater, and what that means for the future. “

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