Boiled bird’s nest online with shipments to Klang Valley – Wired PR Lifestyle Story
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I know that bird’s nest is a product that is sold to older generations, as it is usually found in herbal or traditional Chinese medicine (TCM) stores. It is believed that the attractiveness of the ingredient is probably due to its high nutritional and medicinal value anti-aging properties, among others, according to TCM.
But as trends change, so do the ways in which more and more companies sell bird-nesting products online. Among them are large retailers Yan Sang dutto smaller online brands such as There was an ether, and Just a swallow.
Being online has opened up these brands to a wider range of customers, and it is called a Malaysian brand in particular. Lamourme it is trying to attract middle-aged young people who lead a busy life.
The siblings behind the brand approach the concept of their boiled bird’s nest as a health drink to promote self-love. And while they’re at it, they’re also modernizing their father’s business by moving its components out of its rigid farm.
Chura cultivation
Bird’s nest products are made from the saliva of rare birds. Swiftlet agricultural industry It grows in the APAC region due to its proper humidity and temperature.
In 2016, Syn and Jan’s father set up a swiftlet farm under the business, Golden Swift. His initial plan was to offer a chance to some young business owners who were struggling to get help.
So they formed a partnership and set up a swiftlet farm in Malacca. Deepening his courage, he saw great potential in the health food industry and eventually led to the expansion of wholesale wholesale for local and foreign exports.
Spreading his wings
One of the main products sold at Golden Swift was dried bird nests. For consumption, the bird’s nest should be softened by soaking or boiling in water, where ingredients such as rock sugar and goji berries can be added as sweeteners.
As they are busy in the Interior Design (IAD) and Automotive Services industries, respectively, it took them a long time to prepare Syn and Jani bird nests for their consumption.
Knowing that most people in this era are looking for immediate joy, they thought it would be appropriate to create a product that was readily available.
“Yes, there are a lot of cooked bird nests ready, but every time we consume it doesn’t satisfy us,” Syn said. He explained that there are also those who do not like bird nests because of the light “egg” taste.
With Lamourme, a choice of flavors like yuzu can eliminate that flavor egg while enhancing the flavor. In addition, siblings market their products so that they can relate to a busy and often stressful lifestyle.
“For example, those who find it difficult to sleep because they feel stressed may choose the yuzu flavor, which is good for blood flow, helps reduce stress, tension, and ultimately leads to calm,” the group said.
“In total, we want the bird’s nest to be a ‘take and go’ product, freshly cooked without preservatives, low in sugar and unique in its traditional flavor.”
Make time for yourself
Launched in September 2021, Lamourme Syn was eager to get started for a long time but delayed due to hard work as an IAD, which also consumed most weekends.
Spending more time at home during the pandemic when Syn began to question what he wanted in life. Eventually, he decided to quit his job and start Lamourme with his brother, holding on to his full-time job.
Luckily, he was very helpful to his father in his business and entrepreneurship in the bird’s nest industry.
“He may not know much about‘ the new generation and their weird ideas ’, but he’s always been there to help us with advice, share his life experiences and most of all, his experience in the bird nest industry,” Jan and Syn. shared, grateful they had someone to look at in times of uncertainty.
To properly manage the time they were running Lamourme, the siblings shared the workload. Jane focuses on production, where she makes 28 bottles of bird nests every 3 days (duration of pre-orders), and Syn manages the brand’s marketing and design.
Lamourme products cost RM152-RM168 per set of 4 bottles (150 g each). Compared to the names mentioned above, the price of Just Swallow is RM180-RM200 for a set of 4 (per 100 g), while in Eu Yan Sang, the price is an expensive RM738 for a set of 2 (150 g per).
By this comparison, Lamourme is the best price. Customers also seem to be convinced that the siblings are able to sell about 100 bottles a month on average.
Their clients so far are in line with their original goal, as the group sees that the majority of buyers are young women, including some middle-aged ladies.
In the future, Lamourme hopes to expand its shipments to other regions outside the Klang Valley and also diversify its product offering.
With the help of their father, Syn and Jane will likely have access to their expertise to expand the business to other states, and perhaps one day to a foreign market.
Featured Image Credit: Syn and Jan, founders of Lamourme
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