Goj shares the growth of the GM company in Singapore and plans for the future – Wired PR Lifestyle Story

Goj was expected to enter Singapore a few years ago, especially since Uber left Southeast Asia.

Rumors of his entry were sparked when we learned that he had created one in 2017. Singapore Data Science Office. It only officially entered the Singapore travel market in late 2018 as part of a $ 500 million expansion effort in the U.S. region.

Although Gojek has had a strong and successful presence in the Indonesian home market, so has the company starting from “zero zero” When it comes to building operations in Southeast Asia.

In any case, Singaporeans were thrilled with the idea of ​​a new player who could liven up the landscape, offering a new alternative and potential discounts.

“We’ve made a lot of significant progress since we launched in Singapore three years ago. It was a very positive entry into our market at the time, as it provided a wider range of opportunities for cyclists and drivers, ”Lien Choong Luen Goj, Singapore CEO, told Vulcan Post.

“Since then, we have established ourselves as a key player in Singapore’s point-to-point transportation infrastructure, and Goj has also been the country’s leading downloader in the last quarter of 2021. The mind ride-hailing app is on the market and we are proud of what we have achieved so far.”

Overcoming the Covid-19 crisis

In particular, the Covid-19 pandemic has severely affected the company, as have many other businesses.

In fact Survey published by Milieu Insight The fact that 45 per cent of respondents in Singapore spend less than usual on shared services in transport services is becoming an undisputed option in these pandemic times.

In any case, Gojek has remained strong and has quickly adapted to expand initiatives to help Singapore move safely.

For example, he launched a vaccination voucher campaign, which was supported by national vaccination efforts, making it easier for citizens to go to a vaccination center with a free or subsidized trip. All cyclists were given two $ 15 vouchers to attend their vaccination appointments.

“With nearly 1.1 million trips completed, the campaign also increased the demand for rides and gave the driving partners the boost they needed,” Lien said.

In addition, Gojek also reduced commissions by 10 per cent for its driving partners to ensure a minimum profit safety net and introduced a flat fee of S $ 3 for collections of 3 kilometers or more, as well as new peak hourly targets to increase profits. 100 S $ arte.

Endemic means different things to everyone, and as we move forward together, our priority is to ensure the safety and well-being of all users in our network.

We will continue to improve the profitability and stability of our driving partners to build a sustainable lifestyle at Gojek, and we will continue to provide our drivers with safe opportunities to travel point by point.

– Lien Choong Luen, Gojek Singapore CEO

Expand promotional codes and new services to attract users

Asked about Gojek’s strategy for gaining more market share in Singapore, Lien said his “immediate priority” is to continue to improve its transportation offerings through a wide range of product innovations and long-term improvements through driver partners and driving experiences.

This includes expanding promotional codes, such as the ongoing Off-Peak 925 campaign, and launching new services.

For example, it released the GoCar XL, a new type of service for larger six-seater vehicles. Driver partners can increase their profits with the GoCar XL, in addition to the right to the same GoCar initiatives.

He also launched GoTaxi, a service provider that provides a platform for taxi drivers to travel on a meter.

“In addition to these new service offerings, we are working hard on a set of service improvements and features aimed at enhancing and enhancing the experience of our driving partners and cyclists,” Lien said.

He declined to comment specifically on whether Gojek plans to expand its service portfolio further, potentially to include food or food delivery, courier and financial services, among others.

However, he acknowledged that these services “undoubtedly make a lot of sense in a competitive and urban market in Singapore”.

He added that as consumer convenience grows, Gojek will be able to meet the changing needs of its customers. For now, Gojek is committed to a long-term strategy that focuses on sustainable growth.

[For now], we are committed to a long-term strategy focused on sustainable growth. We remain focused on our progress in expanding the services and product features that are specific to the market needs and evolutionary needs of our Singapore users.

Our business operations and objectives will continue to address our core fundamentals, meet ESG commitments, and expand into other areas and services that address specific market needs.

– Lien Choong Luen, Gojek Singapore CEO

Sustainability remains a part of Gojek’s business and, as far as possible, integrates ESG practices into their business practices. However, as Singapore prepares to take over the electric vehicle (EV), Goj is well positioned for this transition.

“We have partnered with industry partners and our GoFleet partners to explore other ways to strengthen our strategy to use more clean energy vehicles in our fleet to achieve our goal of zero emissions,” Lien said.

In Indonesia, Gojek recently announced a partnership with integrated energy company TBS Energi Utama to form a joint venture to accelerate the start of Indonesian electric vehicles, as well as to develop infrastructure for two-wheeled electric vehicles across the country.

In Singapore, about 30 per cent of vehicles are cleaner vehicles (hybrid or electric), which is a “welcome start” for the company, which is in line with the government’s goal of phasing out ICE vehicles by 2040.

“Our Singapore operation will continue to focus on sustaining our sustainability goals, where we are already taking important steps towards these goals. Our focus on urgent issues will focus on environmental sustainability, socio-economic progress and equality and inclusion.”

Singapore remains a strategic priority market for Gojek

Lien describes Singapore as a “single” market: it is developed, relatively small in size and very advanced in innovation and infrastructure.

With these features in mind, Goj has chosen Singapore to further optimize its business and strengthen its ecosystem, ensuring that the market is open and competitive for the benefit of both pilots and drivers.

Singapore continues to be a strategic priority market for Gojek, and is in line with our goal of further strengthening our market share and maximizing the business potential of the country. We continue to focus not only on our growth forecasts, but also on accelerating the growth of our driving partners and interest groups across our ecosystem.

Our priority is to make sure we are making a contribution [to] the competitiveness of the market here – by providing more opportunities for consumers and continuing to provide them with safe and excellent experiences.

– Lien Choong Luen, Gojek Singapore CEO

He also noted that ride-hailing has been “accepted” in Singapore. It gives consumers efficiency in point-to-point transportation, and with more opportunities in the market, it helps lower prices and provide players with better services and experiences.

Looking at Singapore’s three-year journey, Lien believes this is not the “only key moment” that has driven the company’s growth.

“Gojek’s commitment to Singapore and its investment in growth and growth over the last three years have helped us get where we are. Today, we continue to invest in our product innovations, where improved infrastructure and technology capabilities can provide room for future scaling and agility, fostering long-term sustainable growth. ”

“Our business strategy is to focus on bold and meaningful investments that deliver operational excellence that will resonate with our users, meet their changing needs and provide a quality experience with Gojek.”

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