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This makes it clear that the industry is watching. At the presentation ceremony of Honor 50, its new flagship phone (a Huawei Nova 9 with a slightly different camera), highlighted that it has reached more than 1,100 long-term collaboration agreements with strategic partners and more than 30 suppliers. He also invited a Qualcomm spokesman to the stage to discuss the chip that powers his new phone, while hammering out the specific adjustments that Honor has made to the camera.
However, with Huawei Nova 9 and Honor 5 in front, it is clear that Honor has not been able to separate the software in time to launch its new flagship. Huawei’s basic apps (email, browser, etc.) are almost identical on both phones, though they show the same illustrations that guide you to first use.
The Honor 50 camera is also worse than the Nova 9. This could be due to the different sensors used on both phones, and Honor may reflect Huawei’s lack of IP access for processing photography.
More worryingly, the phone’s “exclusive” feature of Honor’s engineering camera, the Multi-Channel Video Architecture, which allows two cameras to be incorporated into a split-screen video, is almost identical to the Nova 9’s Vlog mode. Yes, there is a slightly different UI, but the options are the same: front / back, back / back, and frame-by-frame video.
In China, the Honor 50 Nova was launched before the 9th, so technically, the Honor arrived first. But the breach with camera modes within the cannon modes highlights Honor’s struggle to differentiate his post-Huawei status.
This challenge was inevitable. Honor needs to renew its entire offering. He can’t close the store, and why would he? As the 3rd largest smartphone manufacturer in China, it has existing customers to service and sell.
So as the company goes through an awkward puberty, the question remains: is there any hope for the Honor brand outside of China? The initial signs are mixed. On the one hand, Honor is taking positive steps, revealing that MagicUI’s redesign, a replica of Huawei’s EMUI, is working. Also this week he announced the opening of his own manufacturing plant to make his products. On the other hand, we have not yet seen devices manufactured completely So the next phones that Honor launches will certainly show more than the Honor 50s.
The main concerns really come from R&D and manufacturing. One person in the industry told WIRED that “OnePlus and Realme have a reason to share so many design features and / or charging technology with OPPO because OnePlus had to use OPPO manufacturing lines and the machines used there are incredibly expensive.”
In fact, most of the good things about the Honor 50 are Huawei’s features: premium design, fast charging, and excellent display. We don’t know what phone Honor actually makes, nor who Honor is as a brand.
In the face of the Herculean task of retaining customers; Defining a new brand identity without Huawei; establishing strategic partnerships; product portfolio creation; Plugging IP holes; and distribution management is a big bet to name a few priorities — all in an industry that faces a shortage of components. CounterPoint research president Neil Shah makes it clear: “[Honor] has done well in China. But repeating that success outside will be a marathon, not a sprint. ”
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