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Among the many things I haven’t done in my career, there’s one that I seriously regret. I’ve never been in a corporate retirement. I also haven’t been on an outdoor day, or anything else that can be said to be a “outdoor site” from a distance.
People who have gone through such things, before Covide put an end to them, always said that I should be thankful to have been saved.
“It’s a nightmare,” one told me. “You’re caught up in the people you work with all day, pretending to have fun in despair.” Others, meanwhile, said it was tiring to waste time on outdoor sites and, if there were group building exercises, to die.
I never believed that for a second, not after finding places where friends spent days. Elegant country houses. Luxury hotels. Beach resorts. I’m sorry, but after a kayak swim in the morning paying for a drink of daiquiris in the pool doesn’t seem like a bad day at work.
So I’ve heard about a company that has turned the pandemic upside down with its working life, decided to leave its elegant downtown offices and find new workplaces that receive the best of the day every day.
The Golin PR company was founded in the 1950s founder, Al Golin, a man who started out in the hamburger business called Ray Kroc, called McDonald’s pillow.
He is still a customer of McDonald’s Golin, which has more than 1,000 employees worldwide, mostly in the US and mostly thanks to Covid, which continues to work from home, probably at least until September.
Like many other businesses, local employees want to mix hybrid work or days at home and in the office. Unlike others, he has been able to rent two offices in California, one in San Francisco, about 35 people, and another in Los Angeles, which had about 100. He has decided to experiment if he can. replace those offices with what Gary Rudnick, the chief operating officer, calls “inspiration,” which encourages cooperation and energy that he believes are the best days out there.
“Outdoor day is a special day,” Rudnick told me from his Chicago home last week. “Everyone does jazz. Everyone gets their creative juices going. ”
No decision has been made yet, but Rudnick has had plenty of advice on what to try, from museums and sports venues to restaurants and warehouses. “We want them to be unique,” he says, adding that the team can have five or six revolving shared spaces and that reducing costs doesn’t motivate them. “I’m very happy to spend it as we spent it before.”
That may be the case, but it’s obvious to leave expensive downtown offices in a cheaper location in the neighborhoods.
Standard Chartered predicts a larger bank offer most 85,000 global employees the opportunity to work in rented shared offices close to home or at home, within the “hub-and-speakers” approach that combines the traditional main office with satellites elsewhere.
It has the Japanese Nippon Telegraph and Telephone also signed Agreement with the IWG office sharing team even greater Selection of more than 3,000 workplaces.
When I learned about the short life of a shared office last month, when the disturbing WiFi in my home took me into the arms of a local Regus office, I’m sure the staff will survive. WiFi was great. The coffee was good and the view was pleasant.
However, it was nothing compared to the great insights seen by Marc Benioff, founder of the Salesforce cloud computing team. It has led him to think about new ways of working after the pandemic to make a museum about purchasing certain ranchers that can be used to train employees and promote corporate culture.
In any case, it is clear that a good atmosphere of experimentation is underway. Like so many others in the pandemic, it is impossible to know how it will end.
As Golin’s Rudnick says of his office trial: “If it doesn’t work, I’m going to go get a lease again. There are a million leases to hire.”
Twitter: @pilitaclark
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