A new financial system; a more democratized, even more inclusive, financial sector; the future of the internet – the crypto ecosystem has been described as all of these things. However, as is evidenced by digital assets’ inherent correlation with the, most people fail to conceptualize blockchain as anything other than an extension of the traditional tech economy. While blockchain’s proponents praise its virtues and potential, they have been unable to make a comprehensive case for blockchain to everyday people.
Many crypto natives anticipate “the decoupling,” in which digital assets become financially independent from traditional tech equities. But without a clear plan of action for how to differentiate decentralized crypto technology, industry independence will be unrealized. Those of us who believe in the long-term promise of blockchain technology need to completely rethink how to pitch blockchain to broader society.