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Netflix publishes weekly top 10 lists of TV shows and movies

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When Netflix began the era of video streaming, it helped kill the usual TV ratings. Now, the company says it wants to bring them back, somehow: the streaming giant will start releasing lists of its most popular TV shows and movies, which it will update weekly.

Netflix data will appear on its own website, where it will offer multiple top 10 lists that categorize titles by the number of hours the company’s subscribers have spent watching them. The company will have global rankings of TV shows and movies, as well as top 10 listings from 90 different countries. Netflix has also said it will bring in the accounting firm Ernst & Young to audit its numbers, and will publish the company’s report next year.

This will have almost no effect on the way you view Netflix, unless you control the way other people view Netflix. Which, to be fair, they are some people.

Here’s a sample of Netflix’s ratings: These charts rank the overall view of Netflix in the second week of November, and include things that Netflix owns and licenses from other companies:

What a streaming company regularly publishes its viewing data is not the same as the old world of television, Nielsen regularly monitored the consumption observed on all TV networks and made these data widely available.

But we no longer live in that world. Instead, watching videos is increasingly fragmented into different streaming services owned by different companies, which share audience data when they think they have something to boast about.

Netflix is ​​no different from its competitors in that respect: it’s releasing these new numbers because they think they reflect well on Netflix.

And while these numbers may be of interest to you, A Person Who Watches Netflix, the numbers are actually aimed at a professional audience. This includes investors who want to see if the billions of dollars Netflix spends on content are becoming People Watch (note that the top two Top 10 lists are dominated by things made by Netflix instead of rented). It also means Hollywood talent that wants to make sure a lot of people are watching the things they do for Netflix.

The numbers also pose an unspoken challenge to streaming services like Disney +, Hulu and Peacock: We encourage you to publish your numbers using the same methodology because we bet they are much smaller than ours.. It’s also worth noting that the main audience for regular TV rating numbers — advertisers where they wanted to spend their money — isn’t material here, as Netflix doesn’t place ads.

Netflix kept all of its viewing data to itself, and initially when outsiders tried to measure the shows. But two years ago, he began to release some of his issues thematically and regularly – who always flattered the company.

The numbers caused ridicule from competitors and critics. That’s partly because there was no real transparency in the reports, and in part because of Netflix’s “strange” definition of what a “view” is. Initially Netflix said a view would happen if someone watched 70 percent of a TV show; then the company reviewed that and said that anyone who watched at least two minutes of a show counted as an audience.

Now, Netflix is ​​showing how much time its audience spends, in total, with a session or movie. This means that, in theory, two people are watching Red noteHis exciting but popular action film starring Dwayne “The Rock” Johnson, Ryan Reynolds and Gal Gadot would count as a single person watching the film twice.

So let’s say Netflix joins Red note followed. (Pro: The $ 200 million movie is supposed to be an attempt by Netflix to make its share franchise; the opposite: it seems and seems to have been made for someone. a lot Less than $ 200 million). But with the new numbers coming out of Netflix, you don’t have to rely on pride without context to gauge whether it’s a good idea:

On the other hand, the fetishization of background information about the entertainment that consumers consume does not necessarily lead to a better experience. We watched TV series and movies with almost no idea how many people were watching, and that was fine. Encourage yourself to put all this aside.



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