S’Pore’s two-year biz on ONE Esports grew to 3.5 million game followers – Wired PR Lifestyle Story

“Like all entrepreneurs in early 2020, I didn’t know how the year would turn out when pandemics hit. A component of our business is made up of offline audience events,” said ONE Sports CEO Carlos Alimurung.

The CEO of the Esports events company shared his honest remarks when we contacted him at the Vulcan Post after a two-year start-up in a joint venture between ONE Championship and Dentsu.

“However, it allowed us to provide a more comprehensive solution that includes not only events, but also content, society and data to adapt quickly to the situation, gain great partnerships and advance our relative position in the business and market,” Carlos said.

3.5 million followers in just two years

Carlos has so far had some rights to boast about the company’s growth, having survived the pandemic despite being part of the events industry.

In addition, in two years of operations, the company has gained 3.5 million followers on social media channels.

In 2019, the brand was officially unveiled by sports organizer ONE Championship and advertising company Dentsu. The intention was to kick off the year with events across Asia, with multiple titles of highly successful games.

Charles, as praised a seasoned veteran of the media and esports, he was asked to launch and direct the brand in 2019. He was the former business director of the Battlefy online tournament platform.

But the pandemic threw a spanner in the air, fueling the idea of ​​organizing Covid-19 safe management limits with live audiences and ticket sales.

Despite the setback of the original plan, ONE Esports has touched on several methods to expand its reach and online presence, helping it gain a strong place in the Asian esports scene. That’s despite the pandemic and the newcomer.

Not just an esports event organizer

For the past two years, he has worked with ONE Esports agents, owning and directing an esports news site, and producing its own streaming content.

It’s one of the few companies in the industry that, at the touching point of fans, can help brands connect and connect with the sports community, Carlos said.

“Our social networks are now massively scaled with around 300 million impressions every month. We organize some of the biggest sporting events in the world, and we own and manage oneesports.gg, which is one of the biggest news sites about esports,” Carlos said.

“We have our own studio, which produces long-form, short-form and streaming content, and we also work with a wide range of esports teams and actors,” he added.

The company widely distributes its content across major streaming platforms like Twitch, YouTube, Facebook and TikTok. “The distribution of audiences in different countries varies not only because of local consumer preferences, it’s also different depending on game titles,” Carlos explains.

In addition to all of this, the startup manages its own data and analysis team and publishes proprietary esports reports. The reports cover a wide range: from the OTT panorama to female esports fans and Chinese esports fans.

There is a team of 40 employees across the region in support of this great effort. Carlos added that ONE Esports is always looking for talented people to join the growing team.

That proves to be true, as a check on his LinkedIn jobs page showed that this is the case today talaian for business development analysts and product managers.

Its gaming events generate millions of views

According to Carlos, ONE Esports organizes some of the biggest sporting events in the world and attracts millions of spectators from all over the world.

For example, the company launched ONE Esports Dota 2 World Pro Invitational Singapore in December 2019 with a US $ 500,000 award. The event generated 88 million views.

ONE Sports then made its MPL Invitational with the $ 100,000 US award set, which garnered a total of 65 million views.

Its latest ONE Esports Dota 2 Singapore Major – held earlier this year – with a prize pool of $ 500,000, generated a total of 274 million views. “It had a peak of 1.1 million simultaneous views, and was the most-watched Dota 2 Major in history.”

“Although the current situation is better than a year ago, the impact of the pandemic is still unpredictable and is likely to create a continuing situation in the next 12 to 18 months. Successful companies in this environment will have a strong business model that allows itself and its partners.” said Carlos.

A holistic approach, a long-term relationship with the fans

What sets ONE Esports apart from other sports organizations is “our commitment to our mission to share and celebrate the stories of esports heroes that ignite the world with hope, strength, dreams and inspiration,” Carlos said.

The goal is to create a real long-term relationship with the fans, help them connect with the brands, and engage with the esports community in a real way.

“The most successful brands involved in sports have taken a holistic approach and activated in a variety of channels, experiences and content. When fans are constantly associated with a brand on multiple activations and platforms, it becomes a long-term opportunity to build awareness and real relationships,” he added.

Another reason why the brand is so strong in the industry is that it is involved with all the major gaming titles in the region and the world.

“These games are global in nature or have the potential to be global and the base of the players is on a scale that justifies the resources we allocate to super serve their fans,” Carlos said.

ONE Esports has organized tournament events for major game titles including Dota 2 and Mobile Legends: Bang Bang.

“We recently announced that we have partnered with Moonton in the final quarter of this year’s MLBB Professional League Invitational (MPLI) 2021, which will feature some of the best teams in Southeast Asia,” he said.

ONE Esports is also the official media partner of Arena of Valor International Championship 2021, Free Fire Indonesia Masters 2021 and UniPin Ladies Series MLBB 2021 Indonesian.

Growth potential in Southeast Asia

There is great potential for an export market in Southeast Asia, Carlos said.

“Our research indicates that there are 225 million gaming and esports fans in the region.

Mobile games will also heat up in the short term.

The company’s data show that nearly 60 percent of North American and European players today and 87 percent of Southeast Asia play mobile games.

“The market will be more competitive as more triple A game developers enter the mobile gaming market.”

Rise of female players, young audience

Interestingly, one of the fastest growing segments in the last two years is women in games and sports, she said. Today, female fans account for half of the Southeast Asian gaming and export market (51 percent men and 49% women).

“The widespread adoption of mobile phones and the rise of new players in the video streaming market have made it easier to access gaming content, especially in the women’s community,” Carlos explained.

“Our research shows that 87 percent of female fans prefer mobile gaming. Also, Mobile Legends: Bang Bang and PUBG Mobile are the main gaming titles played and seen among female fans in Southeast Asia. There is still more room for this part of the community to grow.” .

Another area for growth: the younger generation of esports fans. “The average age of esports fans is much younger than the average age of traditional stick and ball sports fans. Esports’ audience is mostly made up of Z Gen and Millennials,” Carlos said.

“Dominated by a young, digital and global audience, esports will undoubtedly be the future of sport, media and entertainment,” he added.

But in commenting on the hard-earned debt of the non-fungible-tokens (NFT) esports industry – many companies with NFT collectors of players, for example – the CEO gave another reaction.

Asked if ONE Sports is involved in any of the NFT projects, Carlos gave the correct answer: “No, we’re not.”

Get $ 20 discount your request VP Label When you pay with peace and code PACEVP20 (spent at least $ 80). Discover and buy exciting home brands now:

Featured Image Credit: ONE Esports, ONE Championship